Nottingham Racecourse has adapted to a more challenging economy recently
expanding its business model and re-defining the use of the racecourse
to appeal to the existing local market.
Corporate hospitality has faced a multitude of challenges following the
economic down-turn forcing venues to adjust and extend their offerings
to suit a more financially sensible mind-set amongst their clients. As a
result, Nottingham Racecourse has provided clients with simple
no-nonsense packages, priced to reflect current fiscal actualities.
This summer the racecourse launched a simple, affordable hospitality
taster package, offering clients 25% off all their hospitality. More
recently, pay as-you-go conferencing, where prices are allocated on an
hourly basis was launched, allowing clients to book as late as two hours
before arrival.
Earlier this year Nottingham Racecourse collaborated with Nottingham
City Council to promote and productively utilise the outdoor event space
available at the course. The partnership marks an extension of the
racecourse’s traditional business; strengthening existing ties and
offering clients the opportunity to make use of all available space at
the course.
Nadia Gollings, commercial manager at Nottingham Racecourse said “Our
venue, like so many others, has had to adapt to reflect external
economic realities and opening up the centre of the course and offering
modest affordable packages for corporate hospitality has certainly
showcased us to a new range of business during the current challenging
economic climate.”
The racecourse is better known for its top racing calendar throughout
the year, however, when the course is not hosting a racing fixture the
venue boasts 15 suites accommodating 12 – 200 people. Conveniently
located just two miles from Nottingham City Centre and set within
Colwick Park’s 280 acres, Nottingham Racecourse represents a unique
venue offering greenery and open space.
