LONDON, September 22, 2011 /PRNewswire/ —
Great Britain’s largest group of independent hotels, Best Western, has today announced a change to the structure of its 276 hotels.
Richard Lewis, newly appointed CEO of Best Western, launched three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy.
The move aims to give consumers more choice and clarity easing their decision making process, something that travel customers are increasingly searching for.
The three tiers have been developed on extensive guest feedback and build on the strict quality standards that all Best Western hotels have to adhere to. Six key areas define the tiers; welcome, food and drink, customer service, bathroom, sleep and work and entertainment. The Best Western tier sets the standard for these key areas of hotel experience and Best Western Plus and Best Western Premier build upon this with additional amenities and personality driven offerings.
Last year the group launched ‘Hotels with personality’, a strategy that celebrates the individuality of the independently owned and managed properties in Best Western. The new tier brand strategy builds on ‘Hotels with personality’ allowing consumers to differentiate between hotels to choose the most suitable one to match their needs.
Across Great Britain there are now ten Best Western Plus hotels, nine Best Western Premier hotels and a strong base of 257 Best Western hotels in Great Britain. The group expect to have over 20 Best Western Plus properties by the end of the year as well continuing to introduce new Best Western Premier properties into the brand to strengthen customer choice.
Best Western Plus
Best Western Plus Hotels are everything you would expect from a Best Western hotel with extra style, comfort and service. This includes bigger beds and top quality bedding, extended breakfast range with local specialities, little treats on arrival 24 hours a day, bathrobes, additional complimentary toiletries and increased comfort and technology to make working and relaxing in the room even more enjoyable.
The new tier has been introduced globally with 121 Plus hotels and Great Britain hosting 10 of these. The Best Western Plus Ullesthorpe Court Hotel and Golf Club in Lutterworth was the first to be granted the title closely followed by the Best Western Plus Castle Inn, Best Western Plus Dean Court, Best Western Plus Wroxton House, Best Western Plus Mosborough Hall, Best Western Plus Stoke on Trent Moat House and Best Western Plus Angel Hotel, as well as three members in Scotland, the Best Western Plus Bruntsfield Hotel, Best Western Plus Keavil House and Best Western Plus Lochardil House.
Best Western Premier
Best Western Premier is the finest of the group’s hotels with a focus on luxury, style and outstanding service. These hotels are specifically chosen for their memorable quality, design and impressive facilities and consist of nine British hotels and 134 globally.
Best Western Premier hotels in Great Britain are; Best Western Premier Moor Hall Hotel, Best Western Premier Leyland Hotel, Best Western Premier Queen Hotel, Best Western Premier Yew Lodge Hotel, Best Western Premier Blunsdon House Hotel and Best Western Premier Mount Pleasant Hotel as well as three in London, the Best Western Premier Mostyn Hotel, Best Western Premier Shaftesbury Piccadilly Hotel and Best Western Premier Shaftesbury Hotel.
