The Florentine hotels join the congress promotion. There are 39 among 3, 4 and 5 star hotels that have decided to become partners of the Florence Convention Bureau. It is almost the 30% of the approximately 140 structures of medium-high standards located in the city center. More than 3,500 rooms of 9,800 (36%) which, through a dedicated form of participation, are going to be promoted and be available during the candidacy and the organization of an event hosted in Florence.
The initiative offers an easy affiliation way to the hotels to get promotional services provided by the consortium, including the allocation during the events, web marketing support, access to promotional material, participation in initiatives and events, visibility during fairs, events and advertising.
Very broad consensus among the hoteliers. Francesco Bechi, President of Federalberghi Florence says: “Investing in the conference is undoubtedly a priority as it allows a better receptivity throughout the whole year. I would like to highlight – ends – the great sensitivity of hoteliers giving support to initiatives like this”.
These are the words of Beatrice Grassi, President of the Consorzio Firenze Albergo of the Federation of Italian Industrials: “We welcome the success of this important partnership. We firmly believe in the activity of FCB, with a new management who seems to have brought a wave of competence and enthusiasm of which the congress sector had great need. I say this – Grassi adds – because this segment represents a great resource for the entire territory, not only for the hotelier industry”. The President has also expressed about a possible destination in tourism of the new city tax, introduced by the City Government since last July: “The Consorzio Firenze Albergo is actively involved in a working group to verify the possibility of allocating a large part of the city tax revenues to the conference sector”.
In detail, the numbers show the excellent quality of the structures involved in this initiative, with approximately 40% of 5 stars , 38% of 4 and 14% of 3 stars who have expressed their support for the Florence Convention Bureau. A second step is represented by the creation of a 1 and 2 stars hotels map, giving them the possibility to join the Fcb partnership as an important part of the total receptivity.
“We are seeing a remarkable achievement that are still in progress – said with satisfaction Giacomo Billi, FCB President -. This shows the importance that the meetings industry has for the Florenctine area, especially among professionals. These excellent structures will be useful for us to strengthening the presentation of the city and its “curriculum””.
“From our side – added the Director of FCB Carlotta Ferrari – we will strive to enhance the entire hospitality industry, considering some new partnerships we are developing and the support products like the new iPhone app, that we are launching, and the Congress Card”.
