Aberdeen Convention Bureau is to use EIBTM as the launch pad for its new marketing campaign, which mirrors the city’s key strengths in areas such as energy, technology, research and culture.
The Bureau is exhibiting at EIBTM (Stand G300) and will launch its ABERDEEN marketing campaign, which includes a new website, brochure and literature with slogans such as Be Inspired; Be Brilliant; Be Energised; and Be Curious.
Delegates are also being offered the chance to experience the North-east of Scotland’s golf courses for themselves, with the chance to win a five night luxury golf break to Aberdeen, including return flights and three nights’ accommodation at the five-star Marcliffe Hotel and Spa with golf at the coastal Cruden Bay, Murcar and Royal Aberdeen courses.
The prize includes an additional two nights at the rural Meldrum House Hotel, which has its own golf course and was recently named as Golf Tourism Scotland’s Country House Hotel of the Year.
The team at Aberdeen Convention Bureau proactively promotes Aberdeen City and Shire to attract new conferences to the region, which is renowned as a global energy hub and is home to many oil and gas companies.
Alesia du Plessis, Conference Support Manager at Aberdeen Convention Bureau, said the campaign reflects Aberdeen’s strengthened position as a serious conference and incentive travel destination.
“Aberdeen is now in a very strong position to be able to compete in the international marketplace, and we felt it was time to go out with a new marketing campaign which focuses very strongly on all that makes the city different and unique – from the energy industry to the expertise in areas such as life sciences and the scenery and history that’s on our doorstep.”
Aberdeen Convention Bureau works closely with the city’s two universities – the University of Aberdeen and the Robert Gordon University – and its academic community, and brings many association conferences and events to the city through its Ambassador programme.
Alesia said: “Aberdeen is known for being an energy capital but it also has a strong academic community which has helped us to secure a number of association conferences and events.
“With increased accessibility thanks to new air routes and other developments such as the Trump International golf course, new hotels and venues, we are now much better placed to offer best of both worlds to conference delegates or for incentive travel packages.
“Attending EIBTM will help us to really sell Aberdeen’s strengths in so many areas and position the North-east as a dynamic place to do business.”
New direct flights from Frankfurt are expected to appeal to European meetings and events organisers, offering access to a city which has historic castles, whisky distilleries and Donald Trump’s “world’s greatest golf course” on its doorstep.
Aberdeen’s position has been further strengthened by the opening of numerous new hotels, which have brought hundreds of additional bedrooms to the city, and new names including Park Inn by Radisson, Ibis, Jury’s Inn and Garden Inn by Hilton.
Aberdeen Convention Bureau proactively promotes Aberdeen City and Shire to attract new conferences and events to the region, organising and hosting site inspection visits with invited conference organisers to showcase the area’s best venues and facilities.
Business tourism is crucial to the wider Scottish economy, with an economic benefit of £1billion a year.
