This partnership involves the Campanile and Jin Jiang Inn groups’ 2- and 3-star hotel chains.
It also comprises an exchange programme between the two groups, for sharing management experience and expertise.
Paris, November 2011 – Louvre Hotels Group, the second largest hotel services group in Europe, today announced the official signing of a partnership with Jin Jiang Inn Co., Ltd., a Chinese leader in tourism listed on the Shanghai Stock Exchange. Its Jin Jiang Hotels subsidiary has 1,000 hotels, 800 of which operate under the Jin Jiang Inn trade name.
This partnership covers 15 Campanile hotels in the five French cities most frequently visited by Chinese tourists (Paris, Bordeaux, Lyon, Marseille and Nice) and 15 Jin Jiang Inn hotels in the three Chinese cities most popular with French tourists (Shanghai, Xi’an and Beijing).
Jin Jiang Inn customers will be able to make reservations for Campanile hotels in France, and Campanile customers will be able to reserve rooms in Jing Jiang Inn hotels in China. This reservations process will be facilitated by an alliance of the websites of the two trade names and the sharing of reservation channels.
The alliance between the two brands will be manifest in several ways in the 15 Campanile hotels that will participate in the partnership:
-Each hotel will display both trade names at its entrance
-The hotels will be equipped with Chinese-language brochures and signs
-Telephone assistance for guests will be available in Chinese
-The Campanile breakfast buffet will include Chinese foods and dishes
-Green tea will be available in hotel rooms
-Hotel room televisions will offer access to Chinese channels
Likewise, the Jin Jiang Inn hotels participating in this partnership will offer breakfast buffets that include French products, brochures in both French and English, and telephone assistance for guests in French and English, among other services.
This partnership will also enable Louvre Hotels Group and Jin Jiang Inn Co., Ltd to share management experience and expertise between the alliance’s key representatives. Certain employees from both groups will be given the opportunity to participate in an 8-week exchange programme between China and France
