Strategic Alliance to Strengthen Meeting and Business Travel Industry Education
Reed Travel Exhibitions and The Association of Corporate Travel Executives (ACTE) have announced a joint collaboration across all events in their IBTM Portfolio (www.ibtm.com), the world’s leading exhibitions for the meetings and events industry held in five business destinations across the globe.
The strategic partnership aligned across the portfolio will ensure a unique level of knowledge, insight and expertise is delivered directly to the corporate Hosted Buyers who attend each of the IBTM shows.
Craig Moyes, Group Exhibition Director for the global meetings portfolio of events, Reed Travel Exhibitions commented: “The business and corporate travel community is an intrinsic part of the meetings industry and has been expanding steadily, this year we are making business travel a key focus across all of our shows. Our shows are tailored to the markets they serve and guarantee attendance of top-level decision makers through our Hosted Buyer programmes.
Together they provide attendees with access 5,000 suppliers from 100 countries, 17,000 meeting planners. Added to this, over 100,000 pre-scheduled appointments are generated ensuring that the IBTM events truly provide return on investment. This new partnership will ensure that ACTE delivers unprecedented and highly sought after solutions for business travelers across the globe”.
ACTE will deliver an educational track of sessions pertinent to face-to-face meetings in the context of business travel. The educational sessions will focus on how industry professionals make the most of face time and developing technology to best enhance the corporate travel experience.
Serving more than 31,000 executives in over 80 countries, ACTE is a not-for-profit association established to provide executive-level global education and peer-to-peer networking opportunities.
Ron DiLeo, ACTE Executive Director commented: “This collaboration is extremely timely, as business travel and meetings continue to converge. Face-to-face meetings are vital to business success and a healthy economy. Executives must travel to network and push forward initiatives. Through this partnership, ACTE is pleased to bring its unique level of knowledge, insight and expertise to Reed Travel Exhibitions, increasing educational deliverables to the meetings industry.”
