VOK DAMS has won seven awards at the “European Best Event Awards 2011”. The agency for events and live-marketing was awarded for its creative ideas and implementation of the Škoda World Dealer Conference, the Geberit Top Meeting and the E-Plus Partnershop Conference.
The European Best Event Award is an annual award dedicated to celebrate outstanding live communications projects. Set up in 2008, it is the first award that honours European projects in particular and has developed quickly into an international competition for live-marketing and events.
Gold, Bronze and the Special Event Award for Škoda World Dealer Conference
Client: Škoda
Project: “World Dealer Conference”
Category Best Congress/Convention – Gold
Category Best European Awards – Bronze
Category Best Product/Service Launch – Bronze
Category Special Prize for Outstanding Event
5,000 dealers from more than 100 countries experienced “The New Power of Škoda” at the two-day World Dealer Conference 2011 in Prague. The challenge was enormous! The aim was to present the new strategy, the new logo, a new CI, a new showroom design and seven prototypes in the new Škoda design to all dealers at the same time. And all of this before it was announced to the general public worldwide.
For the “Big Bang” concept, one of Europe’s largest arenas – the O2 Arena in Prague – was not big enough. A new concept was necessary!
The planners took the keywords from the briefing, “surprising and fresh”, seriously and designed a horizontal separation of the entire 2,500-sqm arena at a height of five metres. The opening up of the “floor” virtually by pressing a button became a powerful symbol of the brand’s new beginning and a commitment act at the same time, because the opening of the floor was triggered symbolically by a “Power Button” that filled with energy generated by the statements of the management and the corresponding “keys” as well as by the powerful, acoustic interaction of all 5,000 dealers.
The presentation of the new showroom design was likewise impressive and authentic. An extra showroom for the actual “showroom” was built, where all 5,000 invitees, divided into groups, could walk inside to experience the brand’s new look.
The set design made the magnitude of the event palpable. For the business meeting, all 5,000 invitees took their seats on the stands that were arranged around the 340-sqm stage. The stage was equipped with large lifting mechanisms for showcasing the vehicles and a floor that functioned as the roof for the evening event.
Gold for Geberit Top Meeting 2011
Client: Geberit
Project: “Top Meeting 2011”
Category BtoB Event – Gold
The Geberit Top Meeting 2011 was a dreamlike love story of discovering, losing, searching and finding in four acts.
On three different days and at three different venues, 2,800 invitees experienced a poetic dream. The company’s vision was interwoven with culinary delights. Thus, the motto took shape: a love story of discovering, losing, searching and finding in four acts.
Each act represented a brand value:
1st Act Innovation Create quality of life
2nd Act Partnership Share quality of life
3rd Act Know-how Enable quality of life
4th Act Reliability Sustainable quality of life
The fifth brand value “quality of life” was immanent in everything. A space design on four levels, a wild chef and an innovative media concept stood in contrast to the classic early summer’s night dream – surprising, entertaining, innovative, sensual and optimally suited to the brand.
Silver for E-Plus Partnershop Conference
Client: E-Plus
Project: “The Day of the Truth”
Category Best Staging/Set Design – Silver
With a real fight, E-Plus showed its partners on “The Day of the Truth” that together they are in the right corner of the boxing ring.
The E-Plus Partner Congress 2011 became “The Day of the Truth”.
It is common to play with the strong symbolism of boxing, but E-Plus meant business! The heart and highlight of the event was a real fight: Cross, Jab & Punch.
The opponent was chosen: Maurice Weber – a professional boxer from the team of World Champion Felix Sturm. Prior to the event, the guests could go to the event website and apply there for the live fight.
Two candidates were shortlisted and trained at the gym of the Sturm team for one week. Then the final contender was chosen: Christian – the BASEMAN – Ricken would get into the ring in February in the boxing arena that was especially erected for the event.
Together with Sonja Kraus, the most popular German boxing ring announcer Roman Roell hosted the fight and the event.
The entire event, including the information during the plenum, the press conference, an exhibition and the party, were all integrated into the fight. Another highlight of the event was the live interview with Felix Sturm.
In addition to the awards for their projects, the live-marketing experts of VOK DAMS won a silver award for Best Event Agency and shared the joy with Škoda when the Czech automobile manufacturer won Bronze in the category “Best Event Company”.
