The live-marketing experts from VOK DAMS executed the World Convention for Bosch business division Automotive Aftermarket. The yearly conference in which the futher steps of the company are decided was held in Shanghai.
Bosch Automotive Aftermarket left European soil for the first time with this event format executed by VOK DAMS Shanghai.
315 executives from all over the world experienced the four-day event in one of China’s largest cities.
The event consisted of several highlights. Over the four days in China the participants experienced a visit to an in-house exhibition at Bosch plant-ground, explored markets for auto parts in Shanghai and exchanged ideas at the conference executed for Bosch. In addition to these highlights, the event programme surprised with another very special experience: as part of the World Convention a gala was realized by VOK DAMS for the Bosch executives in Shanghai’s renowned Confucian Temple.
