More than 25 thousand international visitors are expected at the first edition of Art&Tourism, the art and cultural tourism fair making its debut in Florence from 18 to 20 May 2012.
Art&Tourism will be the ideal showcase for Destinations to display and promote all their cultural heritage, and so encourage an increase in tourist flows from all over the world to their destinations.
Exhibitions, shows, conventions, open spaces dedicated to the main tourist and cultural attractions are all planned within the Art&Tourism
fair.
In addition to meetings with the general public there will be the first workshop lasting a day and a half devoted to bringing together the operators offering Italian culture and 400 international tour operators interested in promoting throughout more than 40 countries world wide cultural trips in Italy
International demand at Art & Tourism: already more than 300 pre-registered buyers
Art&Tourism is getting ready to become the biggest trade exchange of cultural tourism in the world. With four months to go until the opening of the fair, the objective of bringing to Florence 400 highly professional international buyers interested in purchasing the cultural and artistic offer on show in the Tuscan city from 18 to 20 May, has almost been reached. 321 international tour operators have pre-registered. They are carefully selected, and come from the most important markets for our incoming traffic.
A rich programme of pre-arranged appointments is planned in order to optimise the bringing together of supply and demand, as well as a series of b2b meetings with the leading decision makers in the sector at the international level.
To learn more about Art & Tourism click here
