Features an innovative business intelligence solution, Hotel Dynamic Saver, and integration of private and hotel aggregator content to finally enable ‘automation’ of all relevant hotel content at the point of sale
Madrid, Spain, January 2012: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announces the launch of the Amadeus Hotel Optimization Package, a complete set of services and technologies for large travel agencies and travel management companies (TMCs) to increase competitiveness, grant efficient access to all relevant hotel content and save valuable time for their travel counselors.
The Amadeus Hotel Optimization Package portfolio of solutions is articulated under two areas, Profit Optimization – to help large travel agencies and TMCs save time and have more control over global hotel programs – and Content Optimization, converting Amadeus into a one-stop-shop for hotel content.
Some of the most prominent solutions of the Amadeus Hotel Optimization package are:
- Amadeus Hotel Dynamic Saver, a powerful multi-GDS Business Intelligence solution to help both large travel agencies and corporate travel managers maintain high savings standards and ensure hotel contract compliance. Key capabilities include Last Room Availability, identification of rate squatters and automatic future comparison of negotiated vs. public rates to ensure buyers get the best deal at all times. With Dynamic Saver, Amadeus has consistently identified average achievable savings of 10% on total hotel spend for travel agencies and corporations. For a typical Fortune 500 corporation this implies annual savings of up to USD1.6M[1] on hotels alone.
- Integration of hotel aggregator content: as the quickest path to integrating the ‘long tail’ of content, Amadeus has a strong pipeline of hotel aggregators that are being integrated across all its travel agency point-of-sale solutions. First to be integrated, in 2011, were Destinations of the World and Transhotel, representing a total inventory of over 50,000 hotels). Having this popular hotel content fully integrated into Amadeus saves time and money for travel agents and increases service levels for their clients.
- Amadeus LinkHotel, a customized, fast-track service that enables quick, seamless integration of specific hotels that are requested by travel agencies and their corporate customers but are currently not bookable on the GDS (for instance, hotels close to remote manufacturing sites which typically would not show on these systems). Through this service Amadeus already connects over six thousand hotels to the GDS universe for real-time reservations.
Michael Merrithew, Chairman, GSM Travel Management, said, “We are working in partnership with Amadeus on LinkHotel, which delivers exactly the kind of content that our customers frequently need. Without this initiative, TMCs would have struggled to find smaller or independent hotels. With Amadeus, these hotels are actively sought out and added to the GDS.” - Additional components within the package include a powerful tool to drive contract compliance by driving smarter booking behavior at the point of sale.
“Current fragmented and labor-intensive processes across multiple hotel shopping systems are unsustainable both from a profit and customer service perspective. Travel agents are in need of greater visibility and control to efficiently source and sell more hotel content from disparate, multiple sources,” said Hugo Ehrnreich, Head of Hotel Distribution, Amadeus. “By working closely with our travel distributors, we have developed the Amadeus Hotel Optimization Package, an intuitive one-stop-shop that brings together content from different systems coupled with business intelligence tools to improve traveler care, drive down cost and enhance bottom-line performance”
