Audi Launches Campaign to Celebrate Revolutionary quattro™

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— New :60 TV spot to debut nationally during NFL division playoffs

— Spot entitled “Ahab” takes inspiration from classic Herman Melville novel

— Campaign centered around Audi quattro with digital content, Facebook app and YouTube playlist 

HERNDON, Va., Jan. 13, 2012 /PRNewswire/ — Audi today announced a new advertising and marketing campaign to celebrate its innovative all-wheel drive technology, quattro™.  Audi quattro is the top-selling luxury all-wheel drive system in the world, providing superior traction and handling and a balanced drive no matter the road condition.  Audi is the only premium manufacturer to offer all-wheel drive on every one of its models.

The new campaign, with the tagline “the legendary Audi quattro,” consists of a :60 television spot that will kick off during the National Football League division playoffs on Jan. 14. The ad will also air nationally as a :30 spot.  Entitled “Ahab,” the spot turns to one of the all-time classics in American literature for inspiration to help demonstrate the superiority of the Audi quattro all-wheel drive system on the toughest winter roads.  The spot re-imagines Herman Melville’s epic struggle between obsessed sea captain and the elusive white whale, but in Audi’s modern incarnation, Ahab is a tow truck driver battling snowdrifts and whiteout conditions and his nemesis, the Audi quattro.

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Author: Editor