Audi Launches Campaign to Celebrate Revolutionary quattro™

Share this

— New :60 TV spot to debut nationally during NFL division playoffs

— Spot entitled “Ahab” takes inspiration from classic Herman Melville novel

— Campaign centered around Audi quattro with digital content, Facebook app and YouTube playlist 

HERNDON, Va., Jan. 13, 2012 /PRNewswire/ — Audi today announced a new advertising and marketing campaign to celebrate its innovative all-wheel drive technology, quattro™.  Audi quattro is the top-selling luxury all-wheel drive system in the world, providing superior traction and handling and a balanced drive no matter the road condition.  Audi is the only premium manufacturer to offer all-wheel drive on every one of its models.

The new campaign, with the tagline “the legendary Audi quattro,” consists of a :60 television spot that will kick off during the National Football League division playoffs on Jan. 14. The ad will also air nationally as a :30 spot.  Entitled “Ahab,” the spot turns to one of the all-time classics in American literature for inspiration to help demonstrate the superiority of the Audi quattro all-wheel drive system on the toughest winter roads.  The spot re-imagines Herman Melville’s epic struggle between obsessed sea captain and the elusive white whale, but in Audi’s modern incarnation, Ahab is a tow truck driver battling snowdrifts and whiteout conditions and his nemesis, the Audi quattro.

READ ALSO  The 15th Amorgos International Film Festival Concludes with Great Success

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Share:

Author: Editor