People and businesses in the UK are being urged to invite their contacts, friends and relatives from around the world to visit Britain in 2012.
Share Your GREAT Britain is the latest phase of the GREAT Britain – You’re Invited marketing programme, which has featured invitations from celebrities such as chef Jamie Oliver and actress Dame Judi Dench.
VisitBritain has created a free online toolkit allowing people to personalise their own greeting inviting their global network to holiday in the UK this year. It includes a Facebook app with 10 reasons to visit the UK and a digital postcard. Businesses will also be able to take advantage of a selection of posters and advertising templates.
“This is an innovative and personal way of encouraging more visitors to the UK and comes at a time when we want to ensure Britain is top of everyone’s holiday wish list,” Tourism Minister John Penrose said. “From the 2012 Olympic and Paralympic Games to the Diamond Jubilee, we want as many people as possible to come and join in the celebrations.”
The year to be in Britain
