Prague Convention Bureau launched the CRM Database Tender. Commencing 2012 Prague Convention Bureau will focus on the development of its sales and marketing activities including website, media campaigns, destination & corporate brand, and for effectiveness of these activities is the CRM database system needed.
Director of the Prague Convention Bureau added: „To date Prague Convention Bureau has not had a database system in place; however it is now a key priority under the business plan to establish a CRM system for sales, marketing and industry partners (members program) to integrate with the proposed website and provide online sales opportunities for industry partners.”
Prague Convention Bureau primary focus is on the international business events market. Key market segments include:
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International & regional (Europe) association meetings
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International and regional (Europe) corporate meetings and incentives
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Geographic markets include Europe (UK, Germany, France, and Benelux) and North America (USA).
Requirements for the CRM system are for instance the ability to integrate with existing operational systems, outline capacity to translate CRM system in multiple languages, to link accounts & events with multiple sales representatives and suppliers, ability to create a project, ability in upload/download information between database system and web, to record industry financial contributions to Prague Convention Bureau, capacity to develop, tailor, edit and maintain mailing lists and others.
Prague Convention Bureau will accept the offers by February 15, 2012, 12 a.m.
“Prague Convention Bureau´s review committee will evaluate each proposal based on his/her understanding of how the proposal meets the project’s objectives and requirements. And although cost is a critical part, we consider the database design, functionality, ease of use, quality of service, staff and company professionalism, pro-active/creative thinking, customer commitment, reliability, innovation and references to be extremely important factors in making our decision. “
