Launched by Venture Founded by Six of the World’s Leading Hotel Companies
Comprehensive Website for Hotel Searching Offers Consumers Greater Flexibility, Accuracy and Assurance in their Booking Decisions
Provides Powerful, Cost-effective Booking Channel to Industry Participants.
DALLAS, January 11, 2012 –Room Key, a new venture owned by six of the world’s leading hotel companies, today announced that it has launched Roomkey.com, an innovative new online hotel search engine that will provide the simplicity, transparency and breadth of choice consumers expect from a search engine, while delivering the flexibility, accuracy and assurance consumers expect from the hospitality industry.
Founded by Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates, and led by a highly regarded management team, Roomkey.com provides travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site.
It will give consumers confidence that they have made the right choice by providing accurate hotel information straight from the source. From searching through to booking directly with the hotel, Roomkey.com enables consumers to search, book and relax.
This unique offering will quickly evolve to offer independent reviews, and the ability to compare, plan and share with friends and family. Room Key will initially focus on serving U.S. travelers, followed shortly after launch by the expansion of the site to English-speaking regions outside the U.S.
