Prague, 13 January 2012: The CEE and CIS countries are yet fairly undiscovered in terms of the huge MICE potential it has. The MCE CEE congress, held for the second year running, focuses on unleashing that potential towards a brighter future for the CEE, CIS but as well for any event organizer.
With Europe in a slight economic disturbance, yet business always requiring marketing pushing forward ensuring investments and so economic reversion, the CEE is the ideal region to host events. One would even say it is politically correct skipping the known luxurious and/or expensive destinations to focus more on the cost saving yet quality destination, the CEE and CIS regions.
In just a month Europe Congress’ MCE CEE will take place in Prague from 12 to 14 February 2012. Prague Convention Bureau is one of the partners of this congress. “We are happy to support again this unique opportunity to promote Central and Eastern Europe. Prague and whole CEE region has a lot to offer to the congress industry and we hope that the MCE CEE congress will help to exploit its potential even more,” said Director of the Prague Convention Bureau Lenka Žlebková.
The registration and qualification process is nearing its last moments to end up with a high profile audience. Up to 80 solution providers, hotel chains as Hilton, Boscolo, Sheraton, Kempinski, Radisson, etc, DMC services as Kuoni, Liberty, AIM Group, etc. and many destinations will present their quality solutions to 120+ selected and qualified buyers, all realizing the need to discover the potential for their business growth.
The deal flow platform event offers a unique mix of education, pre-scheduled and match-made one-to-one meetings, networking, benchmarking and socializing opportunities at the gala dinners and parties. The MCE CEE congress is an industry eye-opener and business connector: CEE, the potential.
