The multiple international awarded Event Škoda World Dealer Conference was able to convince the jury of event award “Gala”. It was awarded in the category MOST OUTSTANDING SPECTACLE.
5,000 dealers from more than 100 countries experienced “The New Power of Škoda” at the two-day World Dealer Conference 2011 in Prague. The challenge was enormous! The aim was to present the new strategy, the new logo, a new CI, a new showroom design and seven prototypes in the new Škoda design to all dealers at the same time. And all of this before it was announced to the general public worldwide.
For the “Big Bang” concept, one of Europe’s largest arenas – the O2 Arena in Prague – was not big enough. A new concept was necessary!
The planners took the keywords from the briefing, “surprising and fresh”, seriously and designed a horizontal separation of the entire 2,500-sqm arena at a height of five metres.
The opening up of the “floor” virtually by pressing a button became a powerful symbol of the brand’s new beginning and a commitment act at the same time, because the opening of the floor was triggered symbolically by a “Power Button” that filled with energy generated by the statements of the management and the corresponding “keys” as well as by the powerful, acoustic interaction of all 5,000 dealers.
The presentation of the new showroom design was likewise impressive and authentic. An extra showroom for the actual “showroom” was built, where all 5,000 invitees, divided into groups, could walk inside to experience the brand’s new look.
The Gala Award was conferred during the major ceremony of the Special Events Show in Tampa, Florida.VOK DAMS, one of the international leading agencies for events and live-marketing, was awarded this year already for the fourth time in a row with this prestigious award – the second time for a ŠKODA Event.
