Let’s Do It!, the famously successful, grassroots, trash cleanup initiative that Estonians have taken global, held its latest worldwide conference in
Tallinn on January 13 – 15 with the aim of preparing for this year’s projects.
The Let’s Do It! movement started in May 2008 when as many as 50,000 Estonians mobilized to remove illegal garbage from roadsides, forests and
towns. Over the course of the five-hour event, the volunteers managed to collect 10,000 tons of waste.
The Estonian-born concept has since spread to 85 countries on five continents.
Organizers from 45 countries gathered at the Let’s Do It World conference, held at the Radisson Blu Hotel Olümpia, to share ideas and experiences in
the run-up to World Cleanup 2012, a series of local, national and regional cleanup events due to take place from March 24 until September 15 in 2012.
In addition to the workshops and networking activities in Tallinn, participants were given the chance to visit the village of Jäneda, 60 kilometres outside of the city, to get a glimpse of the Estonian countryside.
More information about Let’s Do It! and World Cleanup 2012 can be found at www.letsdoitworld.org.
