Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced
its new destination sensation brand, Aloft® Hotels, will open a new
property in Cupertino, California in early 2013. Aloft Cupertino will be
the third Aloft to open in California and its second in Silicon Valley,
following the opening of Aloft San Francisco Airport in 2012. Owned by a
venture between Shashi Corporation and Somera Capital Management, Aloft
Cupertino will deliver style at a steal with 123 spacious, loft-like
rooms, forward-thinking technology and a vibrant, social atmosphere.
The Aloft brand is perfectly suited for Cupertino, one of the most
dynamic cities in Silicon Valley, said Allison Reid, Senior Vice
President of North American Development for Starwood. Aloft is now 55
plus hotels and, fueled by the brands popularity among savvy travelers,
we continue to aggressively grow the brand across North America and
around the world.
Located in the heart of Cupertinos business district, the new Aloft
will be convenient to numerous high-tech businesses such as Apple
Computers world headquarters, Hewlett Packard and IBM. Also nearby are
Santa Clara University, HP Pavilion, Winchester Mystery House, and a
selection of wineries and world-class golf courses. Amenities will
include an indoor pool, w xyz sm bar, 24-hour
fitness center and 2,000 square feet of flexible meeting space, ideal
for both business meetings and social gatherings.
Aloft Cupertino will offer a compelling blend of style and social
interplay that will appeal to both travelers and professionals in this
energetic high-tech hub, said Brian McGuinness, Senior Vice President,
Speciality Select Brands for Starwood. Alofts emphasis on high design
combined with its tech-savvy features and social atmosphere all at an
affordable price is attracting a growing group of loyal travelers who
expect their lodging to reflect their evolving lifestyle.
