World’s Largest Indoor Theme Park Presents Compelling Corporate Offering Alongside Its Family-Friendly Attractions
Abu Dhabi, United Arab Emirates: Event organisers are increasingly looking to define themselves through unique meeting and events venues according to the Ferrari World Abu Dhabi team, ahead of its participation at the Gulf Incentive, Business Travel and Meetings (GIBTM) Exhibition in Abu Dhabi.
The region’s premier family entertainment destination says corporate groups are sold on including Ferrari World Abu Dhabi within their UAE tourism portfolio as it enjoys international brand recognition and is safe and appealing to all ages and groups with diverse interests.
Not only this; the Park is increasingly attracting another visitor profile – companies keen to explore more creative and inspiring M.I.C.E. destinations that help them stand out from the crowd.
The UAE was named among the top 10 M.I.C.E. destinations globally according to the latest ITBM Middle East Meetings Industry Research report which shows Abu Dhabi is anticipated to attract 48% of all events planned in the Middle East and North Africa in 2012.
“We offer so much more than the standard meeting experience,” says Raquel Lopez, Director of Marketing & Sales, Ferrari World Abu Dhabi. “Ferrari World Abu Dhabi has more than 3,000 SQM of events space and we can customise packages on different scales ranging from the privatisation of individual attractions to creating full-day park privatisation packages. The goal is to create something highly memorable, exciting and unique.”
She added: “We have hosted several highly successful events and corporate product launches that really grabbed headlines last year for their ability to offer brands a unique platform to convey their messages in a fun and exciting way. The M.I.C.E. arena is very competitive and companies are increasingly looking for ways to differentiate themselves. Within the M.I.C.E. industry there is a huge appetite for unusual venues – Ferrari World Abu Dhabi incorporates these elements of impressiveness and novelty within a huge range of event space that is inspiring and striking.”
She continued: “Delegates who visit us at GIBTM this year will be able to acquaint themselves with the comprehensive support Ferrari World Abu Dhabi offers its partners to achieve their business goals, with a full range of promotional tools and marketing support.”
Ferrari World Abu Dhabi will exhibit at stand D100, during the three-day event which takes place from March 26-28 at Abu Dhabi National Exhibition Centre (ADNEC).
