Leading events agencies across the UK will get the ‘Square Mile Knowledge‘ at London City Selection’s (LCS) forthcoming experiential weekend on March 30th – 31st.
Designed to deliver the ‘venue experience’ from the delegate perspective, the weekend has been carefully crafted based on feedback from previous delegates regarding what agents need to experience in order to build their product knowledge effectively. Rather than adopting the traditional fam trip approach, the LCS portfolio of venues has created a ‘Going for Gold’
themed experiential weekend, packed with fun, interactive experiences that demonstrate how its venues can be used with creative flair. In addition, LCS will be providing a unique ‘Venue 101’ guideline checklist to agency ‘new recruits’, covering the key questions to ask a venue during site visits and RFPs.
Jenny Pink, Director of Accomplished Events, commented: “We recognise the importance of building first-hand product knowledge. It can be a real challenge to get out on site to every possible venue and so this condensed approach over a weekend rather than the working week worked well for us.
It’s great to have such a variety of versatile venues working in partnership together to offer us the best possible service and solution for our clients.
The weekend gave us an opportunity to develop relationships with the different venue contacts and this helped immensely when placing enquiries.”
Samme Allen, Head of Sales – Business Events at the Barbican, said: “With 100% of attendees rating last year’s LCS experiential weekend as ‘Excellent’ or ‘Good’, great things are expected of this year’s event. We have already signed up almost as many as last year and are looking forward to an engaging weekend – lots of fun and the start of some great new relationships.”
Themed ‘Going for Gold’, agents will experience a range of interactive games and activities, starting with supper and networking at The Mermaid on Friday March 30th and ending with a gala dinner and awards presentation in the Long Room at the HAC on Saturday March 31st.
Agents interested in attending are invited to contact events@londoncityselection.co.uk
for further information.
