London has cracked another Guinness World Record with the world’s most expensive non-jewelled chocolate egg sold at auction as part of World Record London.
The 50 kilo egg designed by London based William Curley sold at auction on Tuesday 20 March for £7000 and was bought by technology investor Cyrus Vandrevala. The new Guinness World Record is one of over 20 that will make London a multi record-breaking city.
The stunningly decorated hand-made egg took three days to make by seven artisan chocolatiers at William Curley’s Twickenham production kitchen and is made with the finest Amadei chocolate from the Chuao region of Venezuela, famous for being the best chocolate in the world.
The egg is filled with traditional William Curley favourites that are all gold award winners awarded by the Academy of Chocolate – including muscovado caramel, Japanese black vinegar, rosemary and olive oil, toasted sesame and juniper berry and cassis. As with many of Curley’s products they have a little hint of edible gold leaf somewhere on them, and this egg is no exception.
Gordon Innes, ceo London & Partners, the capital’s promotional organisation, said: “London & Partners is delighted to be working with The Fabergé Big Egg Hunt, which is raising money for charities Action for Children and Elephant Family. Their stunning eggs dotted around London over the last month have enthralled us all.
“Our multi-record breaking World Record London shines a spotlight on the many exciting special events and attractions that visitors can experience while visiting London this year. There has never been a better time to come to the capital.”
Guinness World Records will recognise London as the holder of a number of world records including the Queen’s Diamond Jubilee River Pageant on Sunday 3 June which hopes to break the record for the Largest parade of boats; Ealing Studios will be recognised as the oldest working movie studio and Sherlock Holmes as the most portrayed fictional character.
So far London has broken the record for the longest curtsey relay, the longest marathon hug and in the midst of the most participants taking part in an Easter egg hunt in the capital.
Visit www.visitlondon.com/worldrecordlondon to check out what’s coming up as part of World Record London and find out more about what’s going on in London.
