MAX ATRIA @ SINGAPORE EXPO OPENS

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 SINGAPORE’S FIRST BCA GREEN MARK PLATINUM AWARD VENUE AND ASIA’S FIRST VENUE WITH COMPLIMENTARY, PATENTED WI-FI
Introductory packages invigorate meeting and banquet experiences

Singapore, 22 March 2012 – Managed by Singex Venues Pte Ltd, MAX Atria @ Singapore EXPO welcomes organisers and delegates with a new, redefined convention experience. Benchmarked as the first purpose-built MICE venue in Singapore to attain the Building and Construction Authority’s (BCA) Green Mark Platinum award, MAX Atria is also the first venue in Asia to roll out complimentary,
high performance Wi-Fi patented by Xirrus.

Developed at a cost of S$55 million, MAX Atria features 32 column-free rooms with spacious foyers, a garden courtyard and rooftop space. The 12,700sqm convention wing accommodates over 3,500 people in a variety of versatile spaces configured for meetings, conferences, banquets, light exhibitions and product launches.

Throughout the venue, natural light complemented by verdant landscaping, architecture and interiors appointed with green initiatives transform the event space and experience. Incorporated in the construction stage, energy efficient measures have been implemented in lifts, escalators and airconditioning systems. Additionally, light sensors installed in the pre-function foyers, staircases and restrooms, LED light fixtures in meeting rooms and landscaping will contribute more than 30 percent
of energy savings every year compared to a conventionally designed building of the same size.
Besides these energy saving measures, MAX Atria is extensively outfitted with Green Label certified products and products with at least 30 percent recycled material.

For an exceptional Wi-Fi experience, organisers and delegates connected to the patented high performance Xirrus Arrays will enjoy complimentary and seamless connectivity up to a bandwidth of 2mbps. Depending on the number of events and visitors, the Xirrus Arrays can be scaled up accordingly to accommodate a larger capacity and bandwidth. The energy-efficient Xirrus Arrays require fewer access points and less cabling to be installed, contributing to the venue’s sustainability efforts.

“In our capacity as a venue manager, it is incumbent upon us to partner with our clients to create sustainable and impactful event experiences. Enabling onsite organisers and delegates to stay connected and multi-task seamlessly is the new norm, hence, we are pleased to offer complimentary and high performance Wi-Fi access”, said Singex Group Chief Executive Officer Aloysius Arlando.
“The opening of MAX Atria caters to a growing trend of integrated event platforms, be they co-located exhibitions, conferences, symposia, workshops or product launches. This customisation allows organisers not only to enjoy versatile options in personalising the event experience, but to maximise their return on investment (ROI)”.

Recently appointed as the resident caterer at MAX Atria, TungLok’s culinary team will serve guests attending corporate luncheons, gala dinners or banquets signature dishes and innovative creations from their award-winning Chinese and fusion menus. Mr. Arlando continued, “Our partnership with TungLok is complementary as they share our commitment to enrich our visitors’ experience through an exceptional culinary selection”.

Vincent Phang, senior vice president of TungLok, said, “With MAX Atria set to become one of the region’s leading event venues, we are pleased to be given a platform to showcase our culinary and catering services. Be it a board meeting lunch or a banquet for 800 guests, we will strive to create excellent dining experiences in Singapore’s newest convention centre setting”.
Supported by the operational and service excellence of Singapore EXPO, a unique visitor experience through a customised scentscape and soundscape invigorates the experience. Designed to bring nature into the venue, the combination of bergamot, white rose and cardamom infuses the air with a refreshing scent. For the soundscape, distinct tempos and musical styles differentiate the experience from a morning conference to an afternoon meeting or an evening banquet.

Opening package rates and accompanying benefits are available for half-day or full-day meetings.
Full-day meeting packages start from S$66 and enquiries can be made by contacting sales@maxatria.com.sg For couples looking to tie the knot, the introductory rate for an eight-course banquet starts from S$918 per table, inclusive of a complimentary bottle of wine for a minimum booking of 25 tables. Banquet enquiries can be made through events@maxatria.com.sg

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Author: Editor