Winner to Be Featured at MTV EMA.
LONDON – Check In and Rock Out. Renaissance Hotels (www.renhotels.com), in partnership with the MTV EMA, today announced a competition to discover the greatest new musical talent in Europe, giving bands the once in a life time opportunity to compete for the ultimate prize of performing around the industry’s most high-profile international awards ceremony – the MTV EMA.
Beginning today thru April 29, bands in France, Germany and the United Kingdom are encouraged to visit www.mtv-renaissance.com and submit a video of themselves performing in order to enter the competition. Renaissance Hotels and MTV Talent and Music divisions will judge all performances and shortlist artists from each country, leaving two acts from each country that will then go head-to-head in the race to the MTV EMA. Starting May 15, fans will be asked to vote online for their favorite band. It’s act versus act, city versus city, country versus country!
The band with the most public votes will win their chance to go to the MTV EMA in Frankfurt to play at a high profile event around the awards and the opportunity to play in front of VIPs, brand managers and music label reps. Featuring today’s hottest artists and international superstars, the 2012 MTV EMA will broadcast live from Frankfurt’s historic Festhalle on Sunday, November 11, 2012.
The “Best Band in the House” competition is part of RLife LIVE (www.RLifeLive.com), Renaissance Hotels’ entertainment and music platform that provides hotel guests and local patrons the chance to engage with musical talent on-site at Renaissance Hotels around the world. The unforgettable interactions vary from acoustic performances, listening parties, unexpected DJ sets, post-concert events and meet and greet opportunities that go beyond a quick photo or autograph signing.
“Renaissance Hotels has always had its finger on the pulse of the music industry, and we are thrilled with the opportunity to partner with MTV and search for the best new talent in Europe. We are excited to showcase the best talent we find as part of the “Best Band in the House” competition in our hotels and to introduce this great new talent to our guests.” said Osama Hirzalla, vice president brand marketing for Marriott International in Europe. “The key is to give exposure to the best of this emerging talent on the verge of superstardom and to offer our Renaissance guests intimate access to true discovery moments so they can boldly claim “I knew them when…,” added Hirzalla.
“We are delighted to be partnering with Renaissance Hotels for the first time and very excited that part of the year-long partnership involves them being digital MTV EMA sponsors,” said Antonio Canto, senior vice president, Be Viacom. “The MTV EMA is one of the biggest nights on the music scene globally, having an unparalleled connection with the youth audience. It’s the ultimate vehicle to engage with young people in a targeted and powerful way, offering sheer brand power to Renaissance Hotels’ “Best Band in the House” campaign”.
Fans can get exclusive access to Best Band in the House competition news and updates, and connect with undiscovered artists and music fans by joining the RLife LIVE community on Facebook at www.facebook.com/RenaissanceHotelsUK. RLife LIVE launched in 2010 including an eclectic fleet of emerging artists on the verge of superstardom at various Renaissance Hotels, including the following artists and/or tours:
•Bruno Mars
• Janelle Monae
• Robyn
• Neon Trees
• Lenka
• Nicholas Howard
• Robin Thicke
• Thievery Corporation
Key Terms & Conditions
1. The closing date for entries to the competition is 12:00pm (GMT) on 29 April 2012.
2. The competition is only open to residents of France, Germany and the United Kingdom, aged eighteen (18) or over.
3. The competition is only open to unsigned bands. Only one (1) entry per band. Bands to have no more than 6 members.
4. To enter, entrants must follow the instructions on www.mtv-renaissance.com.
5. The winning band will win an opportunity to perform at a venue in Germany in respect of the 2012 MTV EMAs taking place on the weekend of 11 November 2012.
6. The THREE (3) SHORTLISTED bands must be available to PERFORM AT AN EVENT TO TAKE PLACE IN THEIR COUNTRY OF RESIDENCE BETWEEN 9 AND 22 JULY 2012.
7. The Winning band must be available to travel TO GERMANY between 9 and 12 November 2012 and must hold valid passports.
8. THE THREE (3) SHORTLISTED BANDS AND THE WINNING BAND MUST ENTER INTO COPYRIGHT AGREEMENTS WITH MTVNE.
9. Entrants are responsible for all costs not specified.
RENAISSANCE HOTELS is an upscale brand with more than 150 properties in 34 countries that speaks to passionate travelers in search of authentic local discoveries when traveling for business or leisure. Renaissance Hotels has recently welcomed several new “gems” to its global collection – the historic 5-star St Pancras Renaissance in London, the exotic Renaissance Sanya Resort and Spa in burgeoning China, the urban boutique Renaissance Atlanta Midtown and the sexy Renaissance Sao Paulo. These hotels join a rich portfolio defined by distinctive and well-known icons such as the Mayflower Renaissance Hotel in Washington, D.C., the Eden Roc Miami Beach Resort & Spa, and the Renaissance Paris Vendome Hotel. To make reservations and for more information about Renaissance Hotels, visit www.renaissancehotels.com. Follow Renaissance onwww.twitter.com/RenHotels, Facebook.com/RenaissanceHotels and the Rlife Blog at TheRenaissanceLife.com.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visitwww.marriottnewscenter.com
About the MTV EMA
The “2012 MTV EMA” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s 300-plus digital media properties around the world. Richard Godfrey and Bruce Gillmer are Executive Producers for the “2012 MTV EMA.”
Since its inception in 1994, the MTV EMA has established a reputation as one of the most sensational music award shows in the world. The “2011 MTV EMA”, held in Belfast, Northern Ireland, saw a double digit increase in total viewers with over 23 million viewers across multiple platforms. The 18th annual show also saw a 37% increase in the coveted 12-24 demographic, and voting for the 2011 MTV EMA was up a staggering 236% with over 158 million votes worldwide.
Past EMA performers have included the hottest artists from the worlds of hip hop, rock and pop – such as Beyoncé, Adele, Katy Perry, Jay-Z, Rihanna, Green Day, Justin Bieber, Shakira, Kanye West, Tokio Hotel, Red Hot Chili Peppers and Kings of Leon – to iconic global superstars like U2, Coldplay, Madonna, Prince, Lady Gaga, Bon Jovi, and many, many more. For all MTV EMA news and announcements, check out EMA on Facebook and follow us @ EMA Twitter. For MTV EMA press materials, please visit press.mtvema.com.
