Liberty Living Plc – London, United Kingdom
Job Description
Liberty Living – Head of Marketing
Liberty Living plc is the dedicated Property Asset Manager for the Brandeaux student accommodation portfolio. Liberty Living manages student and key worker accommodation on behalf of funds under the investment management of Brandeaux, working in conjunction with universities and other representative bodies to provide accommodation to the growing student population in the UK.
Liberty Living is expanding its Marketing team to incorporate a Head of Marketing to be based out of their Head office in the City of London at 30 St Mary Axe.
The Head of Marketing (HOM) is a newly created role which will be responsible for national sales & marketing activities and new business origination in line with Liberty Living’s strategy. The HOM will use their existing knowledge of the student sector to plan and lead marketing activities in conjunction with the Directors, senior management team, and external agents/brokers in order to generate new opportunities.
The Head of Marketing will report directly into the COO and will develop strong working relationships with the FC, Senior Management team, General Managers (GMs) and assist in implementing a sales and marketing plan for the organisation and individual residences.
The HOM will lead the development of the Liberty Living brand across its UK territories and around the world via its website, international conferences and associated digital marketing practices. The HOM will ensure that marketing messages/materials will be produced in-line with Liberty Living values and are aligned with the needs of the business.
Planning/organisation aligned with an understanding of budgetary constraints are a critical part of the role along with market intelligence gathering, material production & co-ordination, digital marketing strategies and brand development.
The HOM will embody the leadership practices required of all Liberty Living employees, taking responsibility in full for his/her area ofoperation ensuring they operate in an inclusive and communicative manner.
Key responsibilities within this role will include:
- Actively sourcing new clients/partnerships, driving new andexisting business development and supporting existing business and revenue generating leads.
- Building relationships and work with Universities, independent schools in the UK and overseas (Language/Business/Law etc.) and brokers to source new business.
- Working with the Regional Operations Managers and General Managersto drive student retention.
- Assist with UK and international student marketing campaigns(specific and non specific).
- Preparation of company-wide, segmented marketing plans and subsequent implementation.
- Developing brand development plans based on robust business intelligence (surveys/focus groups) to further enhance the appeal of the Liberty Living brand on a national and international basis and liaising with all parties to ensure that plans can be interpreted into appropriate marketing action, both digital and non digital.
- Attending industry events in the UK and overseas as required to solicit qualitative feedback on the Liberty Living brand and assess/compare to the impact of competitor and associated industry brands.
- Implementing and managing customer research initiatives asrequired to develop marketing plans, both digital and non digital.
- Forecast sales activity and results for the purpose of setting residence targets for management approval.
- Be fully aware of the company financial targets and be able to interpret monthly reports. Implementation of financial controls in-line with financial operating procedures.
- Providing research for, and input into, annual price setting processes.
In addition you will have a firm understanding of business planning in terms of process and presentation along with financial knowledge including interpretation and analysis of P&L statements, forecasting,budgeting and credit control.
In return you will receive a permanent role within one of the UK’s leading providers of student accommodation along with an excellent basic salary, 23 days annual leave (rising to 25 days after two years service) season ticket loan, discretionary bonus and private medical insurance.
For further information on this role, please send your CV to helen@orchardoakrecruitment.co.uk
