“Breaking Free” – was the motto of the international dealer event of Dr. Ing. h.c. F. Porsche AG in Gran Canaria. Breaking Free stands for independence – a feeling and a concept: to be one’s own man. To go one’s own way. To live one’s own life.
This motto also stands for the new Porsche Boxster Roadster and for an emotional and informative event realised by the Wuppertal event specialist VOK DAMS.
After successfully cooperating with MINDACT (Reveal), Agentur für Markenträume (building work) and S&T Wirth (driving activities) in South Africa, VOK DAMS and its partner agencies implemented another extraordinary and sustainable event for ca. 1,800 international dealers.
In six consecutive waves, 300 guests each time experienced first hand the brand of Porsche, the Porsche Boxster Roadster and the spectacular beauty of the Spanish Atlantic island of Gran Canaria.
The highlight of the first evening was the multimedia presentation of the Porsche Boxster.
The second day was totally dedicated to the new vehicle.
A three-hour road tour along a varied and especially dynamic route from the coast to the interior of the island made the hearts of the Porsche enthusiasts beat faster.
Breaking Free in the truest sense of the word.
The Molina del Agua as the location for lunch and the Circuito Maspalomas were two further highlights along the route. Motorsports aficionados around the world know and love the racing circuit Circuito Maspalomas. The 4400-meter long racetrack runs directly along the Atlantic Coast.
The workshops were also integrated into the day’s programme in terms of location. They were held at the hotel, in a tent and at the Boxster Drive in Cinema next to the racetrack.
For the Porsche dealers, the emotional finale of the evening was a sneak preview and a captivating presentation of the Porsche Design Driver’s Selection under the motto “Speed of sports”. In the course of the action-packed show, parcours artists, models and dancers merged into the “Spirit of Porsche”.
As the lead agency, the agency for events and live-marketing VOK DAMS was responsible for the overall organisation, for the event execution at the extraordinary locations as well as the workshops and the programme on the second evening.
