Professional Convention Management Association (PCMA), has outlined the content for its education programme at this year’s AIBTM, the Americas Meetings and Events Exhibitions (www.aibtm.com) – a compelling line up of speakers will deliver education “Powered by PCMA” sessions.
Deborah Sexton, President & CEO of PCMA stated: “By partnering with PCMA, AIBTM ensures attendees will get the best of both worlds – innovative education and creative global solutions to enhance their organisation’s face-to-face connections, as well as a show floor featuring over 1,000 global and domestic companies.”
Leading speakers for Tuesday’s Education Programme include Carolyn Pund, CMP, CMM, Senior Global Strategic Meetings Manager, Cisco Systems, Inc. who will share her insight and knowledge when it comes to developing Strategic Meetings Management Programs (SMMP) in the session “SMMP Beyond Theory: Foundational Elements of Partnerships and Policy”. This hour-long session will demonstrate the value of policy and partnerships and describe the roles of internal and external partnerships and their fundamental importance to the overall success of a Corporate SMM program.
Brendan McLoughlin, Chief Marketing Officer, Learner’s Digest International will deliver a structured seminar “Medical Societies: Enduring Content Expands Reach and Generates Non-Dues Revenue” which will explore a strategic planning approach to identify opportunities for generating additional value from your meetings and a roadmap on how to implement them. Medical meeting case studies and group exercises will make the session creatively stimulating and immediately actionable.
“Delivering Meetings that Meet Your Organization’s Strategic Plan” will be a panel debate moderated by Gregg H. Talley, FASAE, CAE, President & CEO, Talley Management Group. In this session association CEOs will partner with their meeting professionals for a vibrant discussion of successes and challenges, and the meeting planner’s advancement to strategic thinker and the impact on moving up the organisational ladder.
The PCMA Chesapeake Chapter will present “Creating a New Trade Show Floor Experience” with Melinda Kendall, Vice President, Freeman. This interactive session will explore new approaches to developing unique selling propositions for interactive, theme-based show floors and launching bold new expo plans – connecting exhibitors and attendees while generating new exhibitor and sponsorship revenue.
Additionally, PCMA has partnered with Wharton School of Business, one of the world’s leading business schools, to deliver a full day, invitation-only PCMA Executive Edge. Jim Austin, a former senior executive at Baxter Healthcare with expertise in business strategy and organisational change, will provide meeting professionals the strategic perspective and personal confidence in their decision-making to maximize their capability of handling scenario planning, with deliberate contribution, impact and influence.
Erica Keogan, Global Education Content Manager, IBTM Global Events Portfolio, Reed Travel Exhibitions commented: “These sessions will be driven by some of America’s most thought provoking speakers; designed by PCMA, around key topics and trends that are priorities for the industry now and in the future.”
The content for AIBTM’s America Meetings Week and AIBTM’s Professional Education Programme for 2012, will be delivered in conjunction with other leading industry associations including SITE, ACTE, ICCA and MPI. For further information and for a full Education Programme outline please visit http://www.aibtm.com/Education-Program/
For more information about ways to attend AIBTM please visit www.aibtm.com/visiting. You can apply for the Hosted Buyer attendance option by filling out the registration form –http://www.reedexpovip.com/profile/web/index.cfm?PKWebId=0x381a09c. Alternatively you can chose the Flexible Choice Option and attend as a Trade Buyer which will permit you access to all education, business and networking opportunities which will take place over the course of the show – https://www.compusystems.com/servlet/ar?evt_uid=745&campaigncode=CampGE
AIBTM takes place from 19th June – 21st June, 2012.
