Congrex Group and CITS’s China International M.I.C.E Co. Ltd (CITS MICE) announce with immediate effect a move that creates a new alliance with a collaborative effort, that will encompass international congress marketing and project management. The collaboration between Congrex Holding BV and China International M.I.C.E. Co. Ltd, a subsidiary of China International Travel Service Ltd (CITS), follows a series of meetings held in Beijing and Stockholm respectively, and attended by representatives of both Groups’ board of directors and senior management.
The terms between the parties call for bringing together International and European Associations with the reciprocal Chinese interested parties and its various stakeholder groups with the intended result to increase participation by Chinese individuals and companies in international conferences.
Of the same importance are the two parties’ planned activities that will see the number of international conferences held in China by Professional International Associations increase, as well as the level of engagement in national and international congresses in China. Both companies are looking for the number of congresses, and participation in them, to rise. A dynamic exchange of know-how and technology supported by the two groups’ experts and their marketing efforts is expected.
Mr. Gu Han Xing, Vice President of CITS and Chairman of China International M.I.C.E. Co. Ltd expressed his satisfaction with the initiated working collaboration and commented, “We are extremely pleased with the understanding, which we have reached and the planned collaboration. We are confident that this will be a fruitful partnership and we look forward to this new venture together with Congrex.”
Congrex Holding BV’s Board of Directors, represented by Ms. Diana Feo de Tamayo, Chairman and Mr. Donald M Hellstedt, Director underlined Mr Gu’s comments by adding, “We believe to be building a bridge to China with an excellent partner at the right time. This collaboration represents a meeting of two groups that can mutually benefit from the value that each brings to the table. This value will benefit both Congrex and CITS MICE current and future clients as well as we are confident that it represents a win-win situation for all concerned parties.
