Melbourne has officially been recognised as the number one city in Australia for conferences and congresses, Minister for Tourism and Major Events Louise Asher announced today.
The Country and City Ranking Report 2011, produced by The International Congress and Convention Association (ICCA), saw Melbourne ranked ahead of any other Australian city at number 31 in the world, nine places up on the previous year.
Melbourne also ranked number nine in the Asia-Pacific region.
ICCA rankings apply to international association meetings with 50 or more delegates, that occur regularly, have been held in three different countries, and have been held within the listed city during 2011.
Ms Asher said the results were an incredible achievement for Melbourne and a true reflection of the city’s premier business events offering.
“To be recognised officially by the top congress and convention association in the world is a major coup for the city and one that we are incredibly proud of,” Ms Asher said.
“Furthermore, to be ranked ahead of Sydney and Brisbane, our biggest competition in Australia, is perhaps the most important indicator that our city’s facilities and overall international appeal are outstanding.”
Melbourne hosted 62 major international meetings during the qualifying period.
Karen Bolinger, Chief Executive Officer of the Melbourne Convention + Visitors Bureau (MCVB), which is responsible for bidding for and securing major international congresses and conventions for the State of Victoria, said the city’s reputation as Australia’s leading business events destination had continued to go from strength to strength in recent years.
“Melbourne is the top choice for many of the world’s major international associations holding regular congresses and conventions. These groups are attracted to Melbourne for a number of reasons, primarily the large pool of intellectual capital the city can offer, as well as the city’s world-class infrastructure,” Ms Bolinger said.
Over the next two years, Melbourne will host seven of the world’s largest medical and scientific conferences, proving that the city continues to be a global leader in innovation, scientific endeavour and ground-breaking research.
