- Jumeirah leads the market in Dubai in terms of occupancy rates and RevPAR
- London, Rome, Istanbul, Mallorca are the newest 2012 Jumeirah destinations – with three more to follow before the end of the year
- Enhanced global brand awareness and recognition among the top luxury brands
Dubai: Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, added a 20th hotel to its international portfolio and reconfirmed its market leader position in terms of hotel performance in Dubai.
During the first four months of 2012, the beachfront resorts recorded extended periods of high occupancy averaging at 84.4%, while RevPAR, the industry standard for measuring the rooms’ revenue in relation to rooms available, has grown by 18.7%. Jumeirah’s city hotels have also regained their leading position with increased average occupancy of 85.5% and RevPAR growth of 8.4%.
In the USA Jumeirah Essex House continued to benefit from the revival of the corporate travel market and recorded occupancy increase of 4.6% and RevPAR increase of 6.3% year-on-year. In London, Jumeirah Carlton Tower and Jumeirah Lowndes Hotel continued to enjoy robust performance and are preparing for the very busy summer with the Queen’s Diamond Jubilee and the Olympics. These travellers will also benefit from a diversified choice of accommodation with the opening of Grosvenor House Apartments by Jumeirah Living in the prestigious Park Lane in March.
Jumeirah Frankfurt, the Group’s first hotel in continental Europe, has already established itself among the market leaders in terms of occupancy and RevPAR. The Group expects that the German leisure market will also be strong into its newest Spanish resort, Jumeirah Port Soller Hotel & Spa, which opened on 24 April in Mallorca. Jumeirah Grand Hotel Via Veneto in Rome as well as the Pera Palace Hotel, Jumeirah’s historical landmark in Istanbul, are also attracting an increasing number of affluent travellers seeking the finest in service and facilities.
Jumeirah’s newest hotels in other global destinations – Abu Dhabi, the Maldives and Shanghai – have already gained a reputation as leading luxury properties which was reconfirmed by a number of prestigious international awards. The recently issued Condé Nast Hot List 2012 included no less than four Jumeirah properties – Jumeirah Zabeel Saray in Dubai, Jumeirah Dhevanafushi in the Maldives, Jumeirah at Etihad Towers in Abu Dhabi andJumeirah Himalayas Hotel in Shanghai – making Jumeirah the most featured brand in this year’s list.
Jumeirah has delivered on its promise to double its operating hotel portfolio since January 2011. At the moment the Group operates 20 luxury hotels and residences across 10 global destinations. Jumeirah continues its dynamic international expansion, with a pipeline of 16 hotels under development. The next openings are scheduled to be in Baku, Dubai and Kuwait.
Speaking on the eve of the Arabian Hotel Investment Conference in Dubai, Jumeirah Group Executive Chairman Gerald Lawless said: “I am very pleased to see that the recovery in the Dubai leisure market that we experienced in the second half of 2011 has been sustained and further developed in the first quarter of 2012. We registered an impressive performance in our Dubai beach hotels where we have grown the RevPAR by 18% and have maintained our number one position within our competitive set. We have now expanded our international portfolio from 10 properties in the beginning of 2011 to 20 hotels and residences today. These include new properties in Abu Dhabi, Dubai, the Maldives, Shanghai, Frankfurt, Istanbul, London, Mallorca and Rome. Jumeirah is now taking its place firmly in the top echelons of global luxury hotel brands and we are well underway to positioning ourselves as one of the leading luxury brands worldwide.”
