Eric Broekaart, managing director of the Maastricht Exposition and Convention Centre (MECC) has joined the board of the Maastricht Convention Bureau (MCB). The MCB is a foundation which promotes Maastricht & region as a destination for conferences and corporate meetings. Partners of this foundation are: MECC, Maastricht Tourist Office, Hotels and Supporting companies. As a member of the board, Eric Broekaart represents MECC and therefor follows the former director René Hanssen.
From March 1st the 50 year old Limburger is appointed Director of the MECC. Eric Broekaart has a broad experience in the exhibition and events industry. Only until last year he was director Sales Exhibitions & Events at Libéma where he was commercial responsible for the exhibition and event locations of the company. In the 10 years before, he was working as director of the so called “IJsselhallen” in Zwolle, where was able to successfully transform the traditional stables into a multifunctional event complex. In addition, he has, in collaboration with Lego, conceived and developed the appealing event Lego World which now attracts over 75,000 visitors.
He is looking forward to his role as a board member: ‘‘Conventions and other types of business meetings provide an enormous economic spin off to the city and its region. The acquisition of these conferences is an interest that is far more larger than the interest of MECC alone. When selling your city as the most suitable destination for business events, you can increase your chances significantly when all stakeholders work together and join forces. Through my membership in the board of MCB, I hope to deliver a positive value to the proposition of Maastricht as a Convention City.”
The MCB board is formed by Mr R. Stevens (independent chairman), Mr R. Goltstein (on behalf of the hotels in Maastricht & region), Mrs S. Pauwels (on behalf of the supporting companies) Mr E. Broekaart (on behalf of MECC Maastricht) and Mr N. Bos (on behalf of the Maastricht Tourist Office). Mr M. Knols is the Director of the MCB.
