CIBTM, (www.cibtm.com), China’s largest meetings, incentives and business travel exhibition (12 – 14 September 2012) taking place at the China National Convention Centre (CNCC), Beijing, has received unprecedented regional and international exhibitor bookings and Hosted Buyer registrations, driven by regional and overseas companies wanting to do business with each other.
Supported by the findings of the 2011 CIBTM Industry Research Report, growth is not only for the meetings market within China, but also for the volume of meetings and events inbound to China from international planners as well as the growth predicted for outbound business tourism from the region.
Jeffrey Xu, Reed Travel Exhibitions, CIBTM Project Manager commented, “Last year’s analysis showed that 74% of buyer respondents and 52% of suppliers forecasted an increase in the volume of events that they would organise and supply to over the next twelve months. This clearly demonstrates the high demand for businesses who can cater for China, Asia and the rest of the world, which explains the unprecedented request for space from exhibitors.”
97% of the show floor is now booked as many new exhibitors, along with a long list of returning companies have signed up to continue leveraging the exposure and business leads which the show generates for both regional and international meetings industry suppliers.
24 regional and international exhibitors have signed up to attend CIBTM for the first time this year including Italy, Holland, Madrid Convention Bureau, Switzerland,, InterContinental Hotels Group, Okinawa Tourism Board, MGM Grand Ho Tram, MasterCard, McArthurGlen UK Ltd, Chengdu Tourism board，Diaoyutai MGM Hotels，The Okura Group, Shenzhen Best Meeting, Sengmen International Hotel Management Ltd，China OCT, Pacific World, Changjiang Cruise Overseas Travel Co., Hotel Equatorial Shanghai, Xi’an Tangyi Fang, Global Management Services, Carey International, London & Partners, Circus Maximus International and Royal Caribbean Cruises Ltd.
“Exhibitors from 2011 have returned once again this year as a direct result of the return on investment they achieved from their participation in last year’s show. As part of our on-going development and progression, we continually conduct research around inbound and outbound business from the regions where each of our shows are held. We are looking forward to this year’s update of the IBTM Global research at the show as it will provide us with an insight of what to expect in the industry sector for 2013,” continued Xu.
“We are delighted to be participating in CIBTM once again. Last year’s show delivered for us on all fronts and we achieved a great deal of business leads following our participation. CIBTM continually delivers a great quality audience of Hosted Buyers and we are looking forward to exhibiting again this year,” said Mercedes García, Marketing Manager at Barcelona’s Tourism Convention Bureau.
CIBTM has also received a higher volume of Hosted Buyer applications, 320 to date (33% up from this time last year) nearly 80% of the number expected at the show. Regional Hosted Buyers confirmed to attend are from cities including Shenzen, Guangzhou, Chengdu, Qingdao and international Hosted Buyers are traveling from cities including Hong Kong, Moscow, Madrid, London and New York.
Regional Hosted Buyer Ding Jisheng, Senior Business Development Manager, Motorola (China) Electronics Limited comments, “I feel that CIBTM has become a must-attend MICE event which provides corporate buyers with direct access to first hand industry information, allows them to build a rapport with new suppliers as well as learn more about the industry through the cutting-edge education programme. I always expect unique suppliers for meetings and events and CIBTM never lets me down”.
This year’s CIBTM Education programme is now confirmed (www.cibtm.com) with more than 19 tailored education sessions taking place over the course of 3 days. The Site International Conference follows CIBTM this year in Beijing. For full event details and to apply for free Hosted Buyer or visitor status logon to www.cibtm.com/en/Visiting
CIBTM 2012 takes place on the 12th-14th September 2012.
