London and Spain most popular
With the Olympics opening in just five days’ time, this summer sees UK citizens heading to the capital to participate in the festivities: London is the tenth most popular holiday destination during July and August. Spain is the most popular country: four out of the top ten destinations are located in Spain, with Benidorm and Barcelona taking the top two spots. There are the findings from hotel comparison website www.trivago.co.uk.
UK Summer Trends
Benidorm is the number one destination for UK tourists this July and August, with other popular Spanish beach destinations Barcelona and Salou following closely behind. Clubbing destinations San Antonio and
Magaluf are as popular as ever, appearing at numbers 8 and 14 respectively. 50% of the top 50 destinations for UK travellers are located in Spain and the Balearic and Canary islands, showing that Spain is by far the most popular country for UK residents travelling abroad this summer.
The traditional beach break is still hugely prevalent in the UK, with 40 out of the top 50 summer destinations located on the coast. However, the city break is becoming increasingly popular: New York City is the sixth most popular destination during July and August. Also popular in the USA are familyfriendly destination Orlando and entertainment capital Las Vegas, featuring at numbers 5 and 12 respectively.
In Europe, those who are not heading to Spain may be visiting alternative beach destinations such as Albufeira in Portugal (third most popular destination) or Paphos in Cyprus (ninth most popular).
European cultural cities Rome, Paris and Venice all feature in the top 50, for those who are not looking for sand and sea. With the Olympics occurring during the peak of the summer season (27th – 12th
August), many UK residents are choosing to stay at home this summer and London is the tenth most popular destination.
Results for the trivago Summer Trend Report 2012 are based on the most popular search queries of trivago users looking to travel for one-week to destinations worldwide for the period of July 1st to August 31st 2012 on www.trivago.co.uk.
