Following the claim “Driven by safety. The ultimate Goodyear experience”, the event experts of VOK DAMS designed and implemented the international dealer event 2012 in Portugal. The focus of the event was placed on the topic “safety” along with this Goodyear´s SUV/4×4 product ranges.
Almost 1,000 international dealers and journalists experienced the motto “Driven by safety” first-hand at the three week long back-to-back event with 12 groups every two days. The overall communicative aim was to substantiate the brand Goodyear’s position as setting benchmarks in safety with presenting the complete SUV/4×4 product range: Goodyear – THE specialist for all the ones we love. The motto “Driven by safety” thus contained the overall brand and product promise while also alluding to the driving force of each and every employee at Goodyear: to develop and produce the best possible tires.
The two-day staged and carefully planned program consisted of highlights that were always spot-on, be it the different workshops, presentations or the unusual driving experiences – always putting “safety” into the focus.
Especially the intensive driving experience stood out: after a scenic route, the guests were welcomed in four different workshops in different car types on the racetrack Autodromo Internacional Algarve (AIA), the most modern in Europe.
At the “Braking Demo“participants witnessed the braking ability of the Goodyear EfficientGRip SUV tire.
At “On Road Handling” the handling characteristics could be both felt and experienced when the participants were driving in a Porsche Cayenne with Eagle F1 Asymmetric SUV-tires. They had the chance to test both the Eagle F1 Asymmetric as well as a competitor’s tires when driving three rounds on the race track, after which the experience continued off-road.
At the “Self Drive” dealers and journalists could try out the Wrangler AT/SA off road. Under the guidance of professional instructors, they explored the off-road area in a VW Amarok.
The highlight of the driving experience followed suit: the “Taxi Drive” with the Wrangler DuraTrac-tires showed how the tires functioned under extreme conditions, driving both man and material to their limits. The specifically developed and constructed off-road driving track offered breathtaking driving experiences. The driving track was so demanding that professional drivers had to support the participants in conquering it.
