ExCeL London, the Capital’s international exhibition and convention centre has announced it is offering brands the opportunity to become the venue’s naming rights partner.
As a world-class facility, ExCeL will enable brands to have a meaningful engagement with a high end but diverse business audience of 4 million visitors a year.
Kevin Murphy, CEO, ExCeL London: “Alongside having its brand associated with Europe’s leading convention and exhibition centre, the partner will be able to take advantage of the venue’s uniquely flexible spaces and visitor market to activate brand experiences, educate, sell, deliver first rate hospitality and pursue direct business opportunities. ExCeL is a blank canvas where businesses can bring their brands and ideas to life via face to face communication to give them greater value in their relationships with their customers and potential customers. This long term deal is a unique opportunity and will be the first time in the UK a business venue has offered naming rights.”
This summer, different to many of the single purpose venues of the Olympics, ExCeL London was the most complex venue and versatile venue in Olympics history, hosting 7 Olympic events. Almost a million spectators visited the venue and a further half a million are expected, when the venue plays host to 6 Paralympic games at the end of August.
ExCeL London, supported by advisors Why Not, are now welcoming enquiries from interested potential partners with a view to announcing a preferred partner in 2013.
