Serbia Convention Bureau continues with the well-established practice of introducing innovations in digital marketing applied to MICE industry.
Exclusively, at the EIBTM fair, Serbia Convention Bureau is announcing the campaign for the year 2013, which will be about synergy of sustainability, innovation and MICE. In partnership with Strawberry Energy team, the SCB is presenting the Mini Strawberry Tree – a solar energy charger which will enable the delegates to re-charge their mobile devices; check the emails as the Strawberry tree serves as a Wi-Fi spot, too; browse the pictures of major venues and hotels in Serbia; solve a puzzle and get some fun after busy schedules – and, simply network under the shade of this unusual tree.
At the UNWTO Global Summit on City Tourism held in Istanbul from 14-16 November, the Strawberry Energy Concept developed by the National Tourism Organization of Serbia was awarded the second runner-up in the category of UNWTO Award for Excellence and Innovation in Tourism. Feel free to visit stand J680 for more information.
Serbia Destination mobile app, among the first in the world of congress industry, launched in 2011 has been a helpful tool for many meeting planners and tourists in general.
Year 2012 has been marked by launching of two Facebook games, thus incorporating the inevitable social media phenomenon into the overall digital marketing strategy of Serbia Convention Bureau. The two Facebook games promote Serbia as an attractive meeting and incentive destination. The Tour de Serbia – adrenalin driven, takes the player through 5 different destinations in Serbia. The other one is Make an Event in Serbia and it represents a logical game in which the player is challenged to organize an event in one of 5 major meeting and incentives destinations in Serbia. The landscapes and the capacities are real.
Established in 2007, the Bureau has undergone several stages starting from establishing partnership with all relevant stakeholders in events sector, creating the association program with the representatives of scientific institutions in the country, to developing marketing strategies to help promote Serbia as an attractive and excellent value for money destination.
Over the period of 6 years, Serbia has rapidly improved its position on ICCA ranking, becoming the fastest growing meeting destination in Europe. In 2011 Serbia took the 42nd place in the world, and 24th in Europe (with 55 meetings held), while Belgrade, Serbia’s capital is among top 50 meeting destinations in the world.
For more information, please visit Serbia Destination Stand J680
