As a direct result of post show feedback and research following AIBTM 2012 (www.aibtm.com) that confirmed over 64% of U.S. buyers were interested in placing business within Europe, the Market Focus Spotlight on Europe session will return to the show which is set to take place in McCormick Place, Chicago from June 11-13th 2013.
“We are very excited to participate in AIBTM Chicago this year; our partnership and commitment with Reed Travel Exhibitions around the globe, and especially their support here in the USA, are allowing us to increase our MICE business in Spain significantly” comments Jorge Rubio, DIRECTOR at Tourist Office of Spain Chicago.
The Market Focus Spotlight on Europe is an exclusive networking and business opportunity which will take place within the Hosted Buyer Lounge and is available to all European exhibitors. Any participating European stand holder and their sharing partners will be provided with their own tabletop, so that they can engage with U.S. Hosted Buyers during the hour.
Michael Lyons, AIBTM Exhibition Director commented, “It was clear from last year’s success that this concept generates genuine value for both Hosted Buyers and exhibitors. The Market Focus Spotlight extends the show floor experience by delivering a focused, private networking session for European exhibitors who want targeted exposure to U.S. buyers.”
“We look forward to welcoming European exhibitors to the U.S. and giving them full support to help them achieve maximum exposure and additional business opportunities. The benefits of the Market Focus Spotlight are mutual, as this unique session will provide valuable information on Europe for all Hosted Buyers who have expressed an interest in placing business in this key market”.
Hosted Buyers who have selected Europe as a preferred destination in their application to register will automatically have this networking hour added to their pre-scheduled diary of appointments. At the end of AIBTM, the list of Hosted Buyers that attended the Market Focus Spotlight on Europe hour will be shared with the European destinations.
