Within a week of its beginning, the International Tourism Trade Fair is “trending topic” and is expected to generate over 62000 messages through social networks.
Madrid, January 25, 2013 – The major tourism event has just published, as in the previous edition, the estimated social media monitoring figures of the participating companies. The study carried out by Hey AV, Social Media agency responsible for FITUR’s online marketing plan, analyses the internet presence of 841 tourism companies exhibiting at the fair, and therefore offers a true reflection of the habits of the sector.
In this edition, the number of fans on Facebook of the participating companies adds up to 93.5 million (a 243% increase over the previous year) and on Twitter a 219% growth is observed with 14.8 million followers. Representing a total of 108 million followers between all the participants at FITUR.
The growth rates are mirrored in the evolution of FITUR in social networks, which now has 73000 followers between Facebook, Twitter and its LinkedIn discussion group (well ahead of its competitors in the world). In recent months, their strategy has been based on supporting the tourism professional, with a specific focus on the Latin American audience.
Last Wednesday, and within seven days of the fair, FITUR appeared as one of the most popular themes on social networks as “trending topic”. Hey AV, responsible for the strategy and dynamic management of FITUR profiles on social networks, aims to “coordinate and multiply” the dissemination of the estimated 26,325 tweets and 5,840 Facebook posts that the exhibitors are expected to generate.
Furthermore, it is anticipated that at least 15 percent of the attendees will post a comment in relation to the fair in at least one of their social media accounts, which implies a sum of 62,000 messages to be posted during the celebration of FITUR and that will be monitored to study and register their ‘experiential feedback’.
The report “Social Media Applications in the Tourism Sector” accounts for the great importance that the tourism industry gives to their social networking activities. It will be presented on February 2 at Social Media Sharing, FITUR’s II Conference on Social Media Experiences. Those interested in attending can register via smsharing.com. The conference will feature the participation of online strategy and community representatives of leading companies such as Iberia, Ushuaia, Room Mate Hotels, Proexport Colombia, Tourism of Cantabria and blogger Paco Nadal, among others.
