Travel Technology has become one of the most stable and dynamic exhibitor segments at ITB Berlin 2013. The range of exhibitors and products is the largest of any travel trade show worldwide.
From 6 to 10 March 2013 more than 150 companies from 25 countries are exhibiting their IT-related services and product innovations for back and front offices in the travel industry as well as hotel software solutions and hotel booking portals. Exhibitors representing social media networks and mobile and analysis services will be attending in particularly large numbers.
The focus is also on wider technology trends such as big data, real-time analysis, cloud computing, data security, privacy protection and innovative solutions for marketing products in the Web 2.0 environment. The Virtual Market Place of ITB Berlin has information on all the exhibitors at the eTravel World and Travel Technology at: www.virtualmarket.itb-berlin.com.
Travel Technology in the convention programme: highlights
How can tour operators capitalise on technological innovations using the social web and mobile apps? How will the transition from pilot phase to growth work out? After investing so much, how can one benefit long-term from social-mobile technology? The supporting programme of the eTravel World (Hall 7.1.c from 6 to 9 March) with more than 50 papers and workshops presented on two stages provides numerous answers to these questions.
Details of all the workshops and papers can be found at: www.itb-kongress.com/program
