Zibrant has announced a 9% increase in operating profit as a result of significant new business wins, coupled with IT and infrastructure improvements and investment.
Operating profit (profit before amortisation of the Goldserve acquisition) was £1,036k in 2012 compared to £952k for 2011. Gross profit decreased by 11% to £9.3m in 2012 but overheads were £1.2m lower as they returned to normal levels after major IT investments in 2011. The net effect was an improvement in operating profit.
In 2012, Zibrant underlined its predominant stake in the pharmaceutical and legal sectors by being awarded three multi-million pound sole supplier contracts. The agency’s robust business pipeline has led to further significant contract wins in the first quarter of 2013. These come from a variety of sectors including luxury brands and print and retail services for venue finding, event management, incentives and production.
A continued focus on evolving its fully integrated agency services is set to pay dividends in the coming year and reflects corporates’ needs to focus on costs, return on investment and maximise their shareholder value. Zibrant’s progressive leadership ensures an agile approach to business, differentiating it as one of Europe’s few agencies capable of delivering a fully integrated offer, from venue sourcing, procurement and payment solutions to creative communications and production services, logistics and data collation.
Fay Sharpe, Zibrant’s Managing Director, commented “We invested heavily in IT and our service delivery with the objective that this would deliver efficiencies and would maximise our value proposition. Everyone in the business has strived hard to implement these changes and we are now seeing the benefits coming through. We’re confident that 2013 will be another good year underpinned by the cost reductions we have achieved and our revenues being bolstered by major account wins in 2012 and two more in 2013.”
