Demos, Education and Discussion with Tech Experts Address Event Industry Questions
The Americas Incentive, Business Travel and Meetings Exhibition (www.aibtm.com), in partnership with The Meeting Pool (www.meetingpool.net), have announced that they will join together to provide meetings and events industry professionals insights on the best and most efficient use of technology via a TECHbar at the Future Events Experience located on the AIBTM show floor at McCormick Place in Chicago June 12 – 13.
“There is so much technology available to us today and of course, more innovations on the horizon… that is why it is important for AIBTM to provide a platform to share ideas and evaluate how they will impact us in our day-to-day jobs,” said Michael Lyons, Reed Travel Exhibitions, AIBTM Exhibition Director.
The TECHbar concept was created by The Meeting Pool, a new events industry technology “decision engine” and information portal, and is designed to work in conjunction with the components of the Future Events Experience area to function as a learning center for AIBTM. Whether a novice, or a tech-savvy planner leveraging interactive audience response systems, the TECHbar will serve as a magnet for every attendee’s tech curiosities.
“The TECHbar is our way of personalising the event technology learning experience for every AIBTM attendee,” said Dahlia El Gazzar, Founder and CEO of The Meeting Pool. “This opportunity to cover a wide variety topics – from iPads® to enterprise applications – is the kind of attention that technology is beginning to draw at industry events, and it is complementary to what we’re doing online with The Meeting Pool. We’re very proud to partner with AIBTM to bring this in-depth, interactive experience to the event.”
The Future Events Experience area is dedicated to innovative thinking and will provide attendees with exclusive access to pioneers in event technology, and focused discussion on the adoption of new solutions and how to utilise them. On the Innovation Spotlight Stage, more than 20 Future Events Experience presentations will address topics including:
- Content Marketing
- Next-generation Mobile apps
- Attendee Engagement
- Crowdsourcing for events
- Tablet and mobile devices
- Futuristic technology trends that will influence events overall
Event professionals are also invited to experience the latest and most innovative products at the New Events Solutions area. Demonstrations and hands-on interactive sessions will be taking place on the show floor.
“Technology is perhaps the most integral component to the future of our industry,” continued Lyons. “At this year’s AIBTM, we will examine and discover the best practices of the industry’s technology together so that we all can leverage these new tools to our advantage for better business results.”
To participate as an exhibitor, apply as a Hosted Buyer or register as a Trade Visitor, go to www.aibtm.com. Join AIBTM on LinkedIn, Facebook,Twitter, Pinterest, YouTube and i-Meet.
