New statistics indicate the recession is over
Christmas party bookings up by 12%
Award-winning event management company, Evolve Events, has released statistics underlining the return of the Christmas party market.
Bosses are once again recognising their staff by putting a line in budgets for staff entertainment such as Christmas parties. The statistics, based on confirmations and enquiries taken for the 2013/2014 season, reveal that companies are now investing in Christmas parties, following the recession, with Christmas party bookings up by 12%.
Smaller parties of up to 150 guests are on the rise, noting a 17% increase in more intimate company dinners, while larger bookings of 600 guests and above are still uncommon.
It’s not only the month of December that has seen a rise in bookings; organisations are now increasingly looking to hold their Christmas parties in January, with the level of bookings taken for January 2014 showing a growth of 8% compared to January 2013.
Gary Peters, managing director at Evolve Events, said: “It’s evident that companies are finally experiencing the end of the recession, as we are now receiving a high level of bookings, even moving into January, which is unusual. Even though companies are increasing their Christmas party spend, they are still wary of being seen to book for larger parties. It’s imperative that we continue to identify market trends, as the shift in spend behavior reflects the state of the economy.”
Evolve Events is a full service event planning company based in London, UK, designing and managing events for leading corporations and private clients.
