GenieConnect (www.genie-connect.com), the digital solutions provider for the events industry has won this year’s EIBTM Technology Watch (www.eibtm.com/techwatch) for its marketing automation and personalisation tool; MarketingConnect.
GenieConnect were selected from 61 applications by an external expert panel of industry professionals who scored the entries based on innovation, completeness of concept, and the value of the product to the meetings industry.
MarketingConnect is the only marketing automation and personalisation tool for the events industry. It is integrated with GenieConnect event solutions, meaning it has access to the latest event information (exhibitors, sessions etc), visitor data (taken at registration) and knows the behaviour and actions of visitors across mobile and web platforms.
Using a combination of time and action based triggers, combined with highly configurable workflow rules; the marketer is able to set up automated campaigns. These campaigns are triggered when the user interacts with the event tool, by clicking on a link, signing into the web portal or downloading the app.
Giles Welch, Chief Executive Officer of GenieConnect, commented, “We are thrilled to have won this prestigious award for our exciting new offering, MarketingConnect. We’ve seen first-hand the difficulties our customers have faced with traditional event email marketing and being able to personalise communications based on behaviour brings event marketing in line with the most successful digital marketing approaches in business today.”
GenieConnect will present their winning product at EIBTM 2013 in the new Innovation Zone (www.eibtm.com/izone). As part of the award, GenieConnect will receive a stand within the Technology and Events Services area of the show floor, stand N107, as well as marketing and promotions to the meetings and events industry.
In addition to the overall winner, the EIBTM Technology Watch award also awarded four honourable mentions whose entries highlighted significant technology trends within the industry. These included, TapCrowd, Poll Everywhere, Social Tables and Conferize.
Corbin Ball, who chaired the judging panel commented, “Another record was set this year with 61 Technology Watch entries and I am very pleased with the results. Genie Connect, as the winner, and the four honourable mentions point the way for some very interesting emerging technologies. Specifically, Genie Connect provides a rich ecosystem of both web and mobile technologies to apply business intelligence using meeting participant preferences to target the right people with the right content. This application of data analytics is a significant advance for the events industry.”
The EIBTM Technology Watch Award is the most high profile and longest running recognition scheme for innovation in the meetings industry worldwide. To meet GenieConnect at the show, pre-register to attend EIBTM 2013 at www.eibtm.com/visit.
EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18thNovember.
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