Twickenham Experience Ltd, which sells and operates all non-match day conferences and events at Twickenham Stadium, today announced the appointment of Samme Allen, Head of Sales and Business Events at Barbican Centre, to the position of Head of Conference and Events Sales.
With over a decade of experience in the meetings industry, including four years at Barbican Centre, Samme Allen brings a wealth of experience to the Twickenham team. Known throughout the industry in the UK and overseas for her passion for excellence and continuous improvement of the meetings profession, Allen has been a leading figure in the meetings sector. She has held a number of voluntary roles, including her current position as Vice Chair of the BVEP (British Visits and Events Partnership) and is past President of MPI’s UK and Ireland Chapter, having served for over six years on its board. Allen was also instrumental in establishing London City Selection, a consortium of venues in the City of London that has driven business opportunities to the Capital.
Allen will commence her new role at Twickenham at the start of the New Year. She comments: “I’m delighted to be starting 2014 with such an exciting new opportunity. Twickenham is an iconic venue that has developed an excellent track record in delivering successful conferences and events.
“I am really looking forward to coming on board in this new role, driving Twickenham’s strategy for growth and further developing the team to take the home of England rugby to new heights in terms of conference and events sales.”
Chris Morris, Managing Director of Twickenham Experience Ltd, adds: “Samme’s experience and track record of success throughout the industry is second-to-none. We already have a very strong non-match day business and Samme will help us to achieve our ambitious growth targets. I am delighted Samme will be joining us and bringing her energy and expertise to the Twickenham team.”
