Number of Americans Who Own Smartphones Surpasses 150 Million
RESTON, VA, January 6, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer with 41.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share
152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.
| Top Smartphone OEMs 3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Aug-13 | Nov-13 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 40.7% | 41.2% | 0.5 |
| Samsung | 24.3% | 26.0% | 1.7 |
| Motorola | 6.9% | 6.7% | -0.2 |
| LG | 6.7% | 6.5% | -0.2 |
| HTC | 7.4% | 6.4% | -1.0 |
Smartphone Platform Market Share
Android ranked as the top smartphone platform in November with 51.9 percent market share (up 0.3 percentage points), followed by Apple with 41.2 percent (up 0.5 percentage points), BlackBerry with 3.5 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.
| Top Smartphone Platforms 3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Aug-13 | Nov-13 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Android | 51.6% | 51.9% | 0.3 |
| Apple | 40.7% | 41.2% | 0.5 |
| BlackBerry | 4.0% | 3.5% | -0.5 |
| Microsoft | 3.2% | 3.1% | -0.1 |
| Symbian | 0.3% | 0.2% | -0.1 |
Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 86.7 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.9 percent), Yahoo Sites (79.4 percent) and Amazon Sites (72.5 percent). Facebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by Pandora Radio (52 percent), Google Play (51.6 percent) and Google Search (50.4 percent).
| Top 15 Smartphone Properties & Apps November 2013 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix |
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| Top 15 Properties | % Reach | Top 15 Apps | % Reach | |
| Smartphone Browsing + App Audience | 100.0% | Smartphone App Audience | 100.0% | |
| 1 | Google Sites | 86.7% | Facebook (Mobile App) | 76.2% |
| 2 | 84.9% | Pandora Radio (Mobile App) | 52.0% | |
| 3 | Yahoo Sites | 79.4% | Google Play (Mobile App) | 51.6% |
| 4 | Amazon Sites | 72.5% | Google Search (Mobile App) | 50.4% |
| 5 | AOL, Inc. | 61.1% | YouTube (Mobile App) | 44.6% |
| 6 | Pandora.com | 52.1% | Apple App Suite (Mobile App) | 43.6% |
| 7 | Apple Inc. | 51.2% | Gmail (Mobile App) | 43.3% |
| 8 | Microsoft Sites | 49.5% | Google Maps (Mobile App) | 42.0% |
| 9 | Turner Digital | 44.7% | Yahoo Stocks (Mobile App) | 28.7% |
| 10 | CBS Interactive | 42.0% | Instagram (Mobile App) | 26.2% |
| 11 | Wikimedia Foundation Sites | 40.1% | Yahoo Weather Widget (Mobile App) | 24.1% |
| 12 | Glam Media | 37.5% | Apple Maps (Mobile App) | 23.9% |
| 13 | eBay | 36.8% | The Weather Channel (Mobile App) | 22.9% |
| 14 | Weather Company, The | 33.4% | Facebook Messenger (Mobile App) | 22.1% |
| 15 | ESPN | 33.3% | Twitter (Mobile App) | 21.6% |
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
