• The app generated more than 265,000 impressions, with the contents relating to the Fitur Know-How & Export Conferences arousing the highest levels of interest.
• Hall 9 was one of the hot-spots at Fitur 2014.
Madrid, 26 February 2014.- The “Fitur 2014” App generated more than 4,000 downloads, with some 3,800 active users from 33 countries consulting more than 8,000 content items published through the application relating to the International Tourism Trade Fair (Fitur).
The purpose of this application developed by the State Corporation for Tourism Innovation and Technology (SEGITTUR) was to enhance the experience of users who visited the trade fair, helping them to locate exhibiting companies and obtain up-to-date information regarding all of the events at FITUR. Users were also able to create a personalised agenda featuring all of the activities and conferences of interest to them.
Throughout the course of the trade fair, the application exceeded the figure of 265,000 impressions, with the contents relating to Fitur Know-How & Export, FiturTech and FiturGreen being the ones that generated the highest levels of interest amongst users.
Specifically, the conferences relating to “Key Aspects Regarding Internationalisation and Enterprise” (Fitur Know-How & Export), the inauguration of Fiturtech and its conference “Where Do We Come From and Where We Are Headed”, followed by the conference “Sustainability of the Tourist Destination”, were the most important contents for users on the Fitur 2014 app.
Furthermore, the different events staged within the framework of Fitur (Fiturgay, Fitur Know-How & Export, Fiturtech, Fiturgreen, Investour and Fitur B2B) proved to be a highly stimulating and viral dimension of the trade fair.
One of the main new features offered by the application was its ability to identify the most visited sections of the trade show, namely Hall 9 and the Convention Centre on the days set aside for trade visitors, and Halls 3 and 9 in the case of members of the public.
The application also provided information regarding the average amount of time spent at the trade fair by visitors. This came to 244 minutes, both on the days set aside for members of the trade and on the days devoted to the general public.
Artificial Intelligence
This application combines Artificial Intelligence tools with Indoor Geo-Positioning and Business Intelligence systems, effectively gathering and segmenting all of the information generated by the visitors themselves and offering the application’s managers the opportunity to monitor everything that is going on at the exhibition centre, optimising the effectiveness of their messages and measures in real time accordingly.
