Visit Espoo has appointed Leopold Marketing to provide in-market representation within the UK and Central Europe to the lucrative international association meetings market. This cooperation marks a significant step change in Visit Espoo’s tactics to lure association business to Finland’s second city as the team have previously relied on in-house resource and attendance at large-scale MICE exhibitions.
Leopold Marketing will be responsible for lead generation and coordination of a series of in-market road shows targeting international associations predominantly from the technology sector, for which Espoo has a proven track record. It is hoped that the support provided by Leopold Marketing will generate up to 1,5 million Euros of direct economic impact to Espoo over the coming years.
Miikka Valo, Conference Coordinator Visit Espoo said:
“We are confident that our partnership with Leopold Marketing will see the profile of Espoo raised within the UK and European markets. With over 15 years’ experience and a strong proven track record, we believe that Leopold Marketing is the best possible partner for us”.
Leo Platt, director Leopold Marketing said:
“We are delighted to have the opportunity to add Visit Espoo to our client base. The Espoo product is one that is relativity undiscovered in the UK and Europe and we welcome the prospect of sharing the compelling range of assets and experiences that Espoo, one of the leading meetings cities in Finland, offers the international association sector. In-market representation is a new tactic for Visit Espoo and we are thrilled to be selected as a delivery partner.
