The latest research about Brazil’s vibrant travel market will be unveiled at the WTM Vision Conference – São Paulo next month.
The event will provide delegates with crucial industry forecasts, as the country prepares to host this year’s FIFA World Cup and the 2016 Olympic and Paralympic Games.
Taking place in Brazil’s economic powerhouse of São Paulo, the WTM Vision conference is part of the three-day World Travel Market Latin America – the leading B2B exhibition for the continent’s travel industry.
As with other WTM Vision conferences around the globe, it will feature leading-edge market intelligence from Euromonitor International, a prominent research specialist with an extensive network of strategic analysts in 80 countries.
Alexis Frick, Research Associate at Euromonitor International, will present the Travel Industry Forecast Review 2014, looking at the recovery in the global economy, with a particular focus on Brazil.
“Business travel and aviation are key bright spots for growth in Brazil,” Frick said.
“However, the country faces many challenges, including civil protests, the rush to complete infrastructure projects and a capacity shortfall, along with travel not being seen as a major spending priority by consumers.”
The conference will be opened by WTM Press & PR Manager Paul Nelson.
“Last year was a record for international tourist arrivals globally, which grew by 5% to 1,087 million,” he said. “Brazil, which features among the emerging and exciting BRIC nations, saw substantial growth in outbound expenditure (+14%) in 2013.
“The country is also on track to meet its target of receiving seven million international tourists by 2014, up from an estimated 5.7 million visitors in 2012.”
Delegates at last year’s inaugural WTM Vision Conference – São Paulo heard about the hotel building boom in Brazil as well as trends among consumers, who are becoming more affluent, and increasingly using mobiles and social media.
All conference delegates will receive a copy of the exclusive Euromonitor International Report (worth £1,000) free of charge upon arrival.
The WTM Vision conference takes place on Thursday 24 April, during World Travel Market Latin America, the leading global event for the Latin American travel industry, in Transamerica Expo Center, São Paulo.
World Travel Market Latin America is on 23-25 April, and promises to be bigger and better than the inaugural event in 2013, which saw more than 1,000 exhibitors from 60 countries take part.
WTM Vision Conference – São Paulo is the second in a series of six WTM Vision Conferences taking place across the globe this spring.
The first was in Moscow on 9 April, and the third will be in Cape Town on 2 May. The fourth in the series is Dubai on 6 May, and the fifth takes place in Shanghai on 8 May, with the series being complete in Rimini on 9 October.
