The UEFA Champions League Final, Lisbon, Portugal May 24-25, was historic – at the final there were two teams from the same city – the beautiful Madrid. This exciting turn of events held the audience captive until the last minute! The event was also memorable for the city of Lisbon – for shining an important spotlight on the city and for its large impact on its economy.
The event brought in about 45 million euro, as quoted by the International Meetings Review study by IPAM – The Marketing School. “Between expenses on catering, travel, ticket sales, advertising, security, merchandising and television rights, from the preparation to the aftermath, the Champions League Final has registered an overall economic impact of €409.8 million,” reads the study.
The main sponsors of the event had the privilege to attend the final and each of the eight companies organized a series of parallel activities for their teams and guests. One of those sponsors was UniCredit, who hosted 1.200 guests and staff members. AIM Group International – Lisbon team had the unique opportunity to support UniCredit at the destination. “We were well aware from the beginning that for UniCredit this was an important celebration of a great UEFA season as well as a chance to treat many guests and staff members to this memorable occasion,” shares Susanna Tocca, Managing Director of AIM Group in Lisbon. “We were proud to represent Lisbon as a destination with all that the city and surroundings had to offer. Over the years, Lisbon has built a reputation as a key destination for sport events, training camps and large sport occasions such as the UEFA Final.”
The specifically selected team of AIM Group was dedicated to the project from the very beginning, deeply understanding each need and foreseeing the proper execution for each function during the 3 days. One week prior to the Final the Team worked tirelessly at the onsite Project Office. This hard work culminated in a flawless performance.
The Team managed a total of 33 buses and 28 minivans and were supported by 140 freelance staff members just at the Stadium. The freelance staff attended training specific to each function prior the event. They acted as one cohesive whole during the days of the Final and they had a clear understanding of each person’s role. At the end of the busy 3 days there were over 500 transfers and 11 side events including an extravagant gala dinner at the Queluz Palace.
