Salerno, June 2014 – The Countdown to the XXIII National MPI Italia Convention has started. Entitled Looking Forward – Meet The Change in a Global World to be staged from 13 to 15 June at the Congress Center Salerno Incontra.
Beside being open to all professional categories, this year edition will be enriched by international attendees. At the moment have been confirmed: Gaye Aksen, VP Membership MPI Turkey Club, Gerrit Jessen, Regional Managing Director MCI Germany, Austria & Czech Republic (one of the largest Congress Companies worldwide) and member of the International Board of Directors MPU and Jonas Wilstrup, Director of the Convention & Visitors Bureau “Wonderful Copenhagen”.
From the MPI EMEA Office will attend the venue Federico Toja, Director of Chapter Business Europe and Pierre Fernandez, Sr. Director of European Operations. Live streaming from Dallas Christian Savelli, Sr. Director Business Intelligence Meeting Professionals International.
Also confirmed the attendance of the president of the three Italian category associations:
Federcongressi&eventi (Mario Buscema), Site Italy Chapter (Dario Cherubino) and
GMIC Italia Chapter (Annamaria Ruffini CMP, who is also member of the Executive
Committee of the International Board of Directors of Site).
The Educational Pathway
The day of Saturday 14th will offer to the attendees the occasion to be connected in a sort of “scientific lab” without boundaries. It will be based on the exchange of intercultural best practices among Countries and professions from different areas, highlighting transversal business model among different economy segments. It all with the aim to show that it is possible to carry on winning ideas provided they have a strong strategy creating synergies and business.
The morning Best Practice Session will be facilitated by Margherita Franchetti (Editor in Chief Event Report), together with Barbara Rizzi (graduated in Communication and specialized in Sotrytelling and Hybrid Events).
Absolute news of this year the morning hybrid event: each speaker will have 5 minute time to present his/her best practice; at the end of any presentation, the two facilitators will summarize the highlights to raise the audience’s attention, who will be able to know better about it in the virtual WEBinaROOm”.
The virtual “WEBinaROOm”
The WEBinaROOm, provided by Triboo Management, MPI Italia Partner, is a platform
that, through the webinar tool, allows to live in a single experience the interaction of an actual room lecture, by staying comfortably seated at one’s Laptop station, from any place in the world. Thanks to this tool, i twill be shown the efficacy of the “hybrid” educational format: the speaker will be in interaction as well as with people in the room and with all those professionals who will be connected on line.
Hybrid Sessions Topics
There follow the topics which will be discussed with the above mentioned format:
Innovation Technology
By Marco Sprocati – Webinar Manager Triboo Management
WEBinaROOm: Augmented Sharing and Learning
Industry Country Development
By Christian Savelli – Sr Director Business Intelligence MPI
Measuring the National Economic Impact of Meetings 6 Events: What is the Value for a Country and Exploring a New Simplified Approach
Corporate Start-up
By Claudia Torrisi – Country Manager Kids & Us Italy
L’inglese in età precoce: un progetto d’impresa, una professione per il futuro
Destination MICE Management
By Gerrit Jessen, Regional Managing Director MCI Germany, Austria & Czech Republic
and member of the International Board of Directors MPI (he will hold the presentation on behalf of Anke Pruust, Marketing Manager German Convention Bureau)
Meetings and Conventions 2030: a Study of Megatrends Shaping our Industry
Green The Planet
By Martina Fondi – Account Manager Treedom
Sustainable Solutions for Events
The Essence of Hospitality
By Palmiro Noschese, Area Manager Italy Melià Hotels International
Hotel 6 Stelle
Sustainable Event Management
By Jonas Wilstrup – Director Convention & Visitors Bureau Wonderful Copenhagen
#Bee Sustainable – The Latest Buzz in The Meeting Industry
Meeting Indstry Certifications
By Rodolfo Musco CMM CMP emeritus, President Motivation & Events
Tre livelli di certificazione per tutti i componenti della filiera congressuale”
Corporate Social Responsibility
By Fulvia Salvi – President MediCinema Italia
No profit for profit: la cultura a scopo terapeutico e ricadute pe rle imprese
Destination Development
By Laura Balbarini – Vice President Pisa Convention Bureau
Un nuovo modello di Convention Bureau: l’esperienza pisana
Research & Innovation
By Piero Galeotti – Scientific Consultant Observatory and Planetarium Montecorvino
L’osservatorio e il planetario di Montecorvino: centro di ricerca, didattica e location per eventi
Who will not enter the Webinar Room can follow the B2B meetings (according the
Business SpeedDateMpi format, that was very successful in the three past months,
combining effectiveness and time saving needs).
Saturday Afternoon Educational Session
In the afternoon the Educational pathway will be even more dynamic: the attendees will move to different venues, to come closer with the urban texture and follow the two sessions coordinated by Marco Biamonti (President Ediman specialized Publisher).
The Keynote: Meeting and Human Thought: A Musical Exercise, by Marc van der Vjiver (Meeting Designer) and Antonello Paliotti (Composer) will take place in Santa Sofia, while the Interactive Seminar Leadership and Conduction by Piero Canuti (Musician, Orchestral Member at Teatro dell’Opera di Roma) will be held at Palazzo Fruscione.
Storytelling Surreal Contest Award
The winner of the contest Storytelling Surreal Contest will be announced. The contest is inspired to the so called “SurReality of Meeting Industry”, that is to say stories, episodes, meetings within the Hospitality and Meeting Industry, really experienced with a twist of absurd.
The all female Jury will be composed by: Olimpia Ponno, President MPI Italia, Maria
Rosaria Broggi, VP Communication, Carla Solari, VP Membership, the journalist Monica di Mauro and MPI Member Anna Ceraso.
MPI Italia and the National Industry Certifications
During the Convention, Rodolfo Musco CMM CMP emeritus (the acronyms for the
most prestigious worldwide industry certifications: Certification in Meeting Management and Certified Meeting Professional) will launch the program and dates of the tests to the release of the National Industry Certifications, being MPI Italia so far the only Italian association of professionals of the Meeting & Event Industry and Tourism to be authorized by the Ministry for Economic Development (pursuant to Law 14 January 203, n.22), to certify industry professionals and to release to its members certifications having force of the Law.
Other Sparks
MPI Italia will introduce officially the partnership with MediCinema Italia, the UK born Association created to put in practice the “Relief Therapy” using culture as a therapeutic tool and building small movie theatres within hospitals and programming films projections and entertainment. I twill be also presented the partnership with Face4Job, the new platform of video-streaming which, through a project of aimed and step by step interviews, recreate the typical process of seeking/finding a job and head hunting by companies. A useful tool for those who are looking for a job, but also for all those professionals aiming to replace on the job market.
Then, within the consolidated Student Lab – the “experience laboratory” created by MPI Italia to offer students, graduated and to be graduated not just internship opportunities, but actual projects to be carried out with the aim to find new jobs, will be introduced the initiative MPI Italia Student Club, a students’ community that will form all over the Country, taking their name from the origin city.
Post Tour
This year MPI Italia offers the chance to planners and corporates to extend the Convention experience with a Post Tour in the Amalfi Coast and Paestum.
The Sunday 15th Post Tour starts with an amazing boat tour, departure at 8,45 from Molo Manfredi in Salerno, landing at the Amalfi Dock visit of the Cathedral, then departure to Ravello, brunch at Villa Ruffolo, visit of Villa Cimbrone and Positano, dinner at the Restaurant Acqua Pazza in Cetara, transfer back to the hotel.
Monday June 16th, sightseeing of the Temples and Archaelogical Museum in Paestum, site inspection of wine and food factories, dinner and accomodation at the Hotel Savoy in Paestum.
