Geneva, 18 July 2014. MCI, a key driver of innovation in the global meetings, events, association and congress industries, today announced the opening of a new office in Santiago, Chile.
MCI has expanded rapidly in Latin America since its 2009 debut and today serves a growing client-base through five offices in Brazil and Argentina.
According to the International Congress and Convention Association (ICCA) Rankings, Chile is the third leading destination in South America for events, conferences and meetings and registered an impressive growth of 8.1% in 2013.
Bringing the total number of Latin American offices to six, MCI Chile will reinforce the company’s capacity to offer its unique solutions to local organisations and global clients looking to expand in this fast-growing market.
Lorena Santana Reuss, a renowned entrepreneur and engineer, will drive the strategic growth of MCI Chile as Managing Director. With vast experience in experiential communication and marketing, event design, production and business development, Lorena and her team of 20 talents will tailor MCI’s comprehensive engagement and activation solutions to the unique challenges and opportunities of this key market.
“MCI Chile will bring local companies, brands and associations innovative new ways to design, manage and measure their events to improve return on investment,” said Mariano Castex, Managing Director, MCI LatAm. “Chile is building a reputation as an attractive, safe and competitive destination with appropriate capacity and infrastructure for international events. As of now, MCI has the local expertise and facilities to help corporate and association to develop their brands and association communities in this fast-paced new market.”
“MCI’s global expertise combined with the local knowledge and connections of my team represent a significant competitive advantage,” said Lorena Santana, Managing Director of MCI Chile. “The MCI Group’s leading international position along with its commitment to personalised service, sustainability, digital innovation and return on investment will allow us to consolidate our position in the Chilean market in the medium term.”
From experience management, brand enhancement and content services to professional congress organisation (PCO) and association management, MCI Chile’s comprehensive services will help multinational and local companies and associations to enhance performance, drive business results and grow both locally and globally.
